Danya Shoukry, an accomplished marketer, brings a decade of diverse international and local work experience. With a history of executive and managerial positions across various sectors such as sports, fashion, education and technology, Danya has demonstrated her ability in overseeing complex projects with consistent success. Her approach, which is results driven, enables her to execute innovative solutions effectively. Colleagues praise her for her creativity, dependability, meticulousness, and ingenuity, noting her exceptional teamwork and project management skills. Holding a degree from the George Washington University in Washington, DC and having grown up between Saudi Arabia, United States and Egypt, she brings with her a wealth of multicultural knowledge, expertise, experience and is proficient in English, Arabic, and Spanish.
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Marketing ManagerKabnoury Holding Apr 2024 - Present -
Marketing ManagerVivifyy Apr 2024 - PresentDubai, United Arab EmiratesWelcome to Vivifyy! We're thrilled to introduce you to a revolutionary approach to investing in talents. Own a piece of your favorite songs and partake in the commercial exploitation of the songs’ Master Rights. Every time the song is streamed, downloaded, licensed to TV, Film or Ads or compiled on a physical product (CD, Vinyl) you will earn proceeds. Stay tuned as we venture into this exciting journey together!Instagram: https://www.instagram.com/vivifyy_?igsh=MW1odGgwd2piOWxkeA==Twitter: https://x.com/wearevivifyy?s=11&t=SGG5m86TR4H_yBiSEgAkXw -
Marketing ManagerBig Scrappers Apr 2024 - Present -
Marketing ManagerEgo - Your Fashion Destination Oct 2022 - Mar 2024- Organize successful events in collaboration with financial partners, resulting in collective sales exceeding EGP 60M.- Develop creative marketing proposals for EGO and several mono brands including Philipp Plein, Dsquared2, Billionaire, Twinset, Pinko, La Martina, Replay, Ice Play, Elisabetta Franchi, Emporio Armani, Armani Exchange & Emporio Armani Caffe. Presented reports to brand representatives and collaborated on execution.- Establish strategic partnerships with local brands with similar target audiences to enhance brand positioning and generate local exposure for international brands.- Manage EGO’s and multiple mono brands’ local pages in terms of content creation, posting, moderation, ads, followers, exposure, reach and engagement. Gather reports on results all while adhering to the brands image and guidelines.- Collaborate with stylists to create compelling content for EGO’s social platforms to engage with the audience and showcase brand collections effectively.- Lead the creation of a new website for EGO to optimize user experience, elevate the brand’s image, expand product offerings and deliver a professional and seamless shopping experience.- Onboard a public relations agency to facilitate events, acquire new customers, partner with stylists, conceptualize events, provide event coverage and ensure efficient event production with the goal of creating innovative and memorable experiences aligned with brand goals.- Manage a team of four with diverse responsibilities and promote cross departmental collaboration to execute planned activities effectively.- Work with celebrities and influencers to achieve brand objectives in terms of reach, exposure, positioning and sales.- Oversee the launch of new stores in collaboration with Brand Managers and execute digital and direct marketing activities to generate awareness among the brands target audience and drive sales. -
Brand ManagerPyramids Fc Oct 2019 - Sep 2022- Lead the rebranding efforts of Pyramids FC to establish a new and positive brand image aligned with the club’s vision, mission and values aimed at increasing brand equity and fan growth.- Develop and execute marketing initiatives, including player announcements, digital campaigns, events, press conferences, sponsorships and CSR programs targeting players, fans and partners.- Conduct market research in collaboration with a research agency to gain insights and present findings to the board in order to change and improve Pyramids FC’s brand image and perception.- Create and implement content creation and communication activities to ensure the club’s digital platforms are up to date and aligned with Pyramids FC’s image and values.- Collaborate with various departments, including management, football, legal, media, finance and outsourced suppliers to ensure the organization of shooting days, CSR programs and events involving players, management, sponsors and the technical team.- Manage content creation activities, utilizing the club’s players to create off-pitch content that allows fans to connect with players on an emotional level. - Collaborate with web developers to design and test Pyramids FC’s official website.- Manage the club’s digital assets while focusing on content creation, engagement, growth and moderation through collaborations with a sports agency and our in-house team. Explore opportunities for expanding the club’s presence on platforms such as TikTok and YouTube.- Contribute to the ongoing social club project that aims to diversify Pyramids FC’s assets and attract a wider audience. -
Account ManagerMaison Pyramide Oct 2018 - Oct 2019- Responsible of being the primary point of contact between clients and internal teams.- Develop and present strategic proposals to the client and internally to ensure all departments are aligned with the clients business needs.- Create monthly brand reports covering all aspects of the brand to provide the client with a monthly indication of the brand’s performance.- Ensure the smooth daily running of the clients account by delegating tasks and supervising internal teams to ensure all objectives are fulfilled on time.- Responsible of developing accounts by coming up with innovative initiatives tailored to each brand with the objective of increasing reach, exposure and sales.- Handle challenging client requests and issue escalations as needed in a very manner. -
Senior Account Executive7 Agency Eg Jun 2017 - Sep 2018- Build strong, sustainable relationships with current and potential clients on a day-to-day basis. - Create strategic marketing proposals and deliver strategic sales presentations as well as ensure timely and successful delivery of our services according to the clients’ requirements, objectives and deadlines.- Prepare sales quotations and identify new business opportunities with the goal of increasing sales.- Ability to add creative insight to projects, solve problems and delegate work appropriately across teams on a consistent basis. - Organize and execute events, campaigns and on-ground activations from start to finish for multiple multinational brands including Nestle and Unilever among others with the aim of meeting goals & exceeding client expectation
Danya Shoukry Education Details
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Bachelor'S Degree -
Marketing -
Bachelor'S Degree -
Marketing
Frequently Asked Questions about Danya Shoukry
What company does Danya Shoukry work for?
Danya Shoukry works for Kabnoury Holding
What is Danya Shoukry's role at the current company?
Danya Shoukry's current role is Marketing Manager at Big Scrappers.
What schools did Danya Shoukry attend?
Danya Shoukry attended The George Washington University, The George Washington University, The American University In Cairo, The American University In Cairo.
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