Danya Powell Bushéy Email & Phone Number

Virginia Beach, Va, Us

Hampton Roads, Va, Us

Drive brand awareness and engagement among key internal and external audiences. Develop the company's voice, clearly communicate the company's strategy in a manner that appeals to target audiences and facilitate interest and engagement in the company's strategic initiatives. Oversee internal corporate communications, external media relations, public relations, issues management and crisis communications.

Senior Customer Development Advisor, March - April, 2016Customer Development Advisor, September, 2015 - March, 2016New Product Initiatives Advisor, October, 2014 - September, 2015

Owner/operator providing marketing consultation, branding strategy, public relations, social media strategy, creative idea generation, content development and curation, website creative direction and events/promotions.

Primary responsibilities included day-to-day training, mentoring, supervision and leadership of public relations team; directed strategic and tactical planning, budget analysis, financial oversight and relationship building on client accounts totaling $1MM+; developed and implemented award-winning strategic communications campaigns including market and competitor research, public relations, social media outreach, creative idea generation, multimedia components and partnership recommendations, while assisting with advertising and media plans, website development and mobile initiatives, resulting in successfully reaching clients’ KPI and ROI goals; collaborated closely with other departments to produce and execute integrated marketing campaigns, promotions and events. Additionally, partnered with Interactive Director to formulate agency’s social media practice; provided social media strategic and tactical recommendations to clients and supervised monitoring and measurement; assisted with new business efforts – conducted research, participated in creative idea generation, wrote and edited proposal sections and made presentations to potential clients; drafted and edited internal and external communications materials including strategic marketing plans, press releases, articles, media kit components, blogs, social media posts, web content, e-newsletters and advertorials; served in a leadership role within the agency, resulting in consistently improving company culture, project organization, best practices and creation of new initiatives and business opportunities.Client list: Virginia Beach CVB; Alexandria CVA; Rapid City, SD CVB; Norfolk Airport Authority; Virginia Aquarium; Fredericksburg Area Tourism; Virginia Tourism Corporation; Chatham Vineyards; Naples, Marco Island & Everglades CVB; Ocean Breeze Water Park; Spectrum Puppets; The Westin Residences

Managed the agency's public relations department and accounts totaling nearly $1MM; supervised staff of 4 and served as primary client liaison for Virginia Beach Convention & Visitors Bureau account; developed strategic integrated marketing and communications programs; created PR plans, social media strategic recommendations and comprehensive marketing campaigns; generated and executed creative ideas and promotions; conducted media relations efforts on behalf of clients and agency – relationship maintenance and building, verbal and written pitching to secure coverage, development of story ideas, hosting and meeting with targeted media; oversaw client budgets and planning; administered monitoring and measurement programs.

Prepared and implemented comprehensive marketing and public relations plans for company and key projects; formulated and executed key corporate communications messages, branding initiatives and graphic standards; managed overall marketing budget; served as primary press contact and spokesperson; directed creation/redesign of 6 websites; launched The Town Center of Virginia Beach Facebook page and new branding campaign; oversaw integrated comprehensive marketing efforts for The Town Center of Virginia Beach - advertising, public relations, web, social media, events; regularly communicated with approximately 100 tenants; managed marketing consultants and vendors; led creation and assembly of proposals; produced industry ranking and award submissions.

Created and executed strategic marketing programs for company and key projects; cultivated relationships with media; drafted and distributed press releases; directed creation of 3 project websites; planned events and supervised committees; coordinated preparation of proposal responses and presentations; streamlined proposal response procedures; supervised several marketing interns and a graphic artist from IT department.

Supported and implemented all company and project marketing initiatives, including advertising, interactive and public relations; assembled proposal responses and drafted content; oversaw creation of new graphics and layout for proposal responses; rewrote 9 executive resumes and 24 project experience profiles; managed outsourced collateral projects and led creation of 2 new websites.

Managed new business initiatives including RFP submissions, qualifications packages and presentations; wrote annual marketing and public relations strategic plans; provided creative direction for new corporate website and drafted content; revived quarterly client newsletter, drafted articles and supervised graphic layout; managed design award submissions - wrote narratives and directed image selection; provided strategic direction for creation of project information booklets.

Drafted and implemented annual marketing/public relations plans; supervised 3 account managers/interns; managed $500,000 annual account base; encouraged positive press coverage of clients by building relationships with key media; generated ROIs of 8:1 (2002) and 7:1 (2001) for VA Beach Convention & Visitors Bureau; secured client coverage in major publications such as The Washington Post, Charlotte Observer, Chicago Tribune, Mademoiselle and Better Homes & Gardens; provided strategic direction on advertising and website projects.

Executed public relations programs; managed budgets and project schedules; wrote press releases and other media materials; hosted media on individual and group press visits; successfully managed a $200,000 annual budget, resulting in a $25,000 profit.

Mcintire School Of Commerce, B.S. In Commerce/Concentration In Marketing

Master Of Business Administration - Mba