- Conduct strategic foresight research, identifying emerging tech trends and opportunities to enhance TD’s digital products.- Enhance the Customer Review Summary screen, improving UX for a more intuitive and user-friendly experience.- Design and optimize customer journeys for the credit card pre-approval process, improving user engagement.- Conduct experience map analyses, comparing TD and RBC processes, and present findings for enhancing customer interactions.- Create the Easy Apply Evolution opportunity analysis, focusing on assumptions and best practices for conversion rate improvement.- Develop a user-friendly consent confirmation process for secure messaging, improving compliance and user trust.

- Lead the design of patient and pharmacist portals using Figma for wireframing and prototyping, ensuring intuitive and streamlined user experiences. These designs were converted to code using Builder.io and Visual Studio.- Oversee the redesign of PharmaDash, focusing on user-friendly analytics interfaces (drug sales trends, insurance breakdowns, patient demographics).- Implement an AI-powered Slider, reducing customer frustration and saving time by streamlining interactions. The AI Slider consolidates processes by integrating a QA section directly within the slider, eliminating the need for a separate QA step and enhancing overall workflow efficiency.- Improve secure messaging and consent confirmation interfaces for pharmacists, ensuring compliance and better usability.

Strategy | Branding | UX/UI | Development- Transforming digital products and brands through design, creating high-quality visuals, UI and UX- Helping clients to transform user needs into engaging experiences- Translating user needs and requirements into a functional and pleasing design- Helping clients to give their customers an engaging experience on their web or app-based products- Proposing optimizations and new methods to experiences that can drive users' demands through remaining up to date on best practices and technical innovation

Led the establishment and facilitation of workshops, structured brainstorming sessions, or other collaboration exercises both inside the division and throughout the company. Collaborated with stakeholders to develop and implement customer research strategies, data synthesis, and hypotheses to design effective experiences with a strong understanding of accessible design approaches to experiences that can address user needs. Mentored other designers to identify and define new ways to provide value to OLG products and customers, resulting in high-quality work; and developed, updated, and standardized documentation for use by Product Designers across labs. Continued to maintain and add various channels assets and components to the design system by coordinating with other Design Leads to guarantee uniformity throughout the organization in experience design systems.

Successfully created and delivered OLG Design System including design assets and components. Maintained and evolved design methods, practices, and guidelines that enable data-driven consideration of design decisions and ensure proposed solutions are desirable, feasible, and viable. Delivered and digitized retail games and implemented them on OLG.ca by creating and preparing mood boards, concept sketches, presentation decks, style guides, asset libraries, and storyboards. Carried out analysis and leveraged internal and external research and insights to drive decision-making on the selection of solution options to drive customer experience.

Collaborated closely with the Mobile Lead, Design Manager, Business Analysts, and Developers to successfully design and deploy high-quality iOS mobile apps. Improved and enhanced the LCBO Mobile App UI and UX components and elements by providing significant feedback to stakeholders and vendors, and carried out the implementation in collaboration with developers. By developing a distinct brand guideline and design system, we were able to modernize, construct, and simplify LCBO.com, Internal Portal Pages, and Internal iOS Apps.

Wireframes were used to build visual mockups/prototypes, and the final design production-ready materials were handed to development. I built high-quality user interfaces and graphic designs for the homedepot.ca website from concept to launch. Participated in usability testing planning and implementation, as well as the assimilation of user feedback into final product design. Designed user interfaces for desktop browsers, tablet PCs, and mobile devices. Projects are spearheaded to provide the common appearance and functionality that will be moved throughout the product range to achieve user interface uniformity based on the Home Depot component library design.

Visual mockups/prototypes were created using wireframes, and the final website design was given as production-ready files for development. To construct and optimize complicated user flows, I worked closely with a product manager, UX analysts, and UX designers. Experience working in an Agile environment and with Scrum. From concept through debut on the responsive web for all devices, I created high-quality user interfaces and aesthetic designs.

I was promoted to the position of Digital Art Director. Continue to supervise significant news initiatives across all digital channels and follow through on all UI, UX, and digital execution phases. On a daily basis, I designed the Toronto Star Touch cover and collaborated with the Executive Creative Director and Design Manager to produce all visual aspects for each edition.

Promoted to Art Director for the award-winning Toronto Star Touch app. Oversaw all assigned stories and special coverage for different sections. Worked closely with the Director of Tablet for Editorial, Production Manager and Design Manager to prepare the whole edition on a daily basis, including the UI & visual design of the screen cover.

Assisted the art director to prepare the cover screens. Day-to-day news activities were managed. Collaboration with the art director to assign assignments to designers based on their expertise and abilities. Created high-quality section designs by developing visual concepts and collaborating with reporters, editors, producers, and photographers.

Hired early in the development of the Star Touch app to work on the visual design, UI & UX feel, and the creation of many storytelling approach templates. Collaboration and tight collaboration with freshly recruited designers to expedite the training process. Advanced screens were designed and prepared for use after the launch.

Managed and developed the company’s new branding for all internal and external visual communications, including the company’s online content, marketing content, and web and TV platforms. Designed print and online B2B and B2C material. Created the first GL brand manual, with complete detailed graphic standards to be used as the primary point of reference throughout the company. Responsible for new hire training including the use of templates for print and web designs.

Managed and lead a dedicated team of designers responsible for creating visual and graphical content for print advertising. In charge of every visual aspects of the overall brand, from conception and visual design to delivery and evaluation for print and web designs.

Designed creative and engaging graphics for print & magazine advertising. Created versatile templates used in various marketing campaigns.