- Developing & implementing a growth strategy to drive traffic, engagement, and conversions on the website.- Conducting A/B testing and other experiments to optimize lead funnel for conversion rate improvement.- Creating and executing SEO Strategy for organic growth.- Managing & optimizing paid advertising campaigns across various platforms..- Utilizing AI-driven marketing technologies to personalize user experiences, optimize user engagement, and increase conversion rates across web platforms.- Web analysis and reporting on growth performance, providing insights and actionable recommendations to stakeholders.- Collaborating with broader marketing team of ABM, DG, product and campaign managers to execute growth strategies effectively.

- Amateur motorsports team participating in karting, stock-car and esports leagues.- Racing store to provide affordable apparel and equipment.- Motorsports consultancy for web & marketing

- Started working on the new SaaS product, from marketing research, website development, pricing models, user funnels, software UI and functionality, story creating and branding, content management- Created user journey and marketing automation workflows for lead generation and lead nurturing- Planning and executing lead generation through SEO, SEM, SMM and email marketing- Creating monthly content/social calendar for inbound marketing to increase website traffic and sales- Optimizing sales funnels to improve conversions

- Worked on website upgrade and content management- Planned and executed lead generation through SMM and email marketing- Developed and implemented user journey and marketing automation for lead nurturing - Managed multiple social media profiles for the company - Generating leads while reducing 30% cost on per month basis

- Worked on SEO, Content Marketing, SEM, Social Media, Community and Email marketing for lead generation.- Created holistic online marketing campaigns based on specific use cases to increase sales and brand reach.- Optimized landing pages to reduce bounce rates, increase average on page time and sales conversions in multiple segments of TOFU, MOFU and BOFU- Published and optimized content including website, blog, news, support centre, stores and apps etc for optimum user experience following the industry standards to improve SERPS and DI- Supervised persona based digital marketing campaigns and coordinate with all the marketing functions for optimum deliver and performance.- A/B test different KPIs for marketing optimization.- Worked with demand generation and growth hacking team to generate top funnel leads.- Restructured website as per new industry trends and focus on mobile first approach.- Promoted to Manager and led team of up to 15 members, divided into different regions of the world.- Coached, trained and managed the team to be effective and productive members as well as assisted in employee recruitment and on-boarding- Recent focus is in marketing automation, campaign management, KPIs / metrics identification and implementation. - Following Agile Practices in project management and marketing operations.

- Researched and developed different types of content for online marketing, including SEO articles, Web Content, Blog Articles, Magazine Articles and Promotional Emails etc.- Developed business reports including business plans, business proposals, marketing plans etc. - Delivered organizational and departmental orientations to new joinee’s along with job specific trainings, and on-the-job activations.- Monitored of performance of subordinates for effective team productivity and individual growth.

- Planned and executed country-oriented marketing strategy in Pakistan- Independently worked on business development and lead generation for gaining market share in Pakistan- Performed client service operations with global clients on behalf of Country Manager- Performed Inventory Management function and kept updated record of company publications and other marketing material- Represented the company in different seminars, conferences, exhibitions and workshops - Assisted the Country Manager in carrying daily business operations