Danyel Otteson Email & Phone Number

Blaine, Minnesota

Greater Minneapolis-St. Paul Area

In this role, Danyel provided leadership, direction and strategies for managing references as well as continued to build and scale the team to meet the company’s growth. She led various product areas in references development and client engagement efforts providing marketing, operational, and financial improvements for sales and clients while managing the acquisitions, development and promotion of customer satisfaction stories to support sales-closing business. She ensured superior customer experience by investigating and resolving inquiries and complaints in a timely and empathic manner. She innovated and documented process by creating procedure documents and training new hires. She pro-actively identified and addressed business needs and changes and the impact of these on a Customer Support organization, while delivering excellent Customer Support to direct customers as well as a large partner eco-system. Some of her milestones include:■ Achieved 105 percent of goal for number of case-study customer stories, and 208 percent achievement for customer testimonial videos and exceeded all management expectations.■ Built more than 30 relationships with clients and marketing/sales groups, helping drive IBM recognition and loyalty. Collaborated with team of specialists, driving Key Performance Indicators (KPIs) for CRM adoption and utilization.■ Increased customer satisfaction rate by responding quickly to customer needs and developing relationships with the customer.

Greater Minneapolis-St. Paul Area

In this role, Danyel directed, led and supported world-wide product marketing plans and transactional revenue target. She built and executed competitive marketing strategy to grow share in the storage software market and project-managed marketing efforts and executed nearly 100 multiple media, analytic and customer activities. She assisted in Channel Marketing Programs by providing more easy to consume competitive storage content in assets for Business Partners.Danyel supported the Storage WW transactional revenue target – Led the Speakers and Content creation for the North America IBM sponsorship of a 6 city tour of Tech Target Data Protection seminars resulting in 300+ attendees and 14 quality leads with VLR. She also led two North America webcasts, by securing 3 speakers and coordinating content creation, resulting in 440+ registrants of non IBMers. She successfully drove storage competitive content and assets for In- Country Demand Programs. Some of her milestones include:■ Developed more than 37 Competitive Assets in one year, generating 3.6K-plus downloads, empowering sellers, business partners and marketing teams with useful information, easy-to-consume content, including infographics, assets, communications and proof points.■ Increased market awareness of IBM capability through influencing analysts: Initiated six proactive monthly Analyst communications through Analyst Relations to 66 analysts by providing competitive content/assets and further recommendations on content.■ Managed the speaker and content for the 500+ attendee Tech Target Storage Decision event in New York for North America demand programs.■ Drove the IBM Pulse 2014 conference for storage marketing efforts. Project managed marketing efforts at IBM Pulse 2014 resulting in 88+ activities evangelizing the IBM Software Storage - 5 Press Activities, 12 Analysts Activities, 6 Distinctive Social Media Activities, 21 Client/BP Activities and 43 Session/Expo Activities.

Greater Minneapolis-St. Paul Area

In this position, Danyel drove strategic planning and execution while improving collaboration between corporate, product management and product marketing on a world-wide basis. She directed focused execution on reaching General Business & Invest customers and expanding social business capabilities and thought leadership. She created structure and cadence guidelines for "Top 100" initiative for the geographical location of Central Eastern Europe, resulting in new footprint opportunities.In addition, she leveraged the "IMT First" model and it’s initiatives to deliver on business priorities with disciplined focus on execution and results. She drove strategic planning with the Geography Sales and Marketing teams to develop and implement the local business strategy. She also supported Tivoli specific progression seminars for all segments to support Sales and Business Partners with opportunity to win conversion, particularly in GB.Some of her milestones include:■ Recognized as only team member to obtain regular reporting structure with Top 100 initiative in 2012.■ Engaged with the Germany and Alps geography sales team, leading to an additional $400K worth of deals closed in 2013.■ Contributed to Tivoli pipeline growth of 12% and help grow Tivoli Transactional Revenue by 12% y/y WW.■ Aligned and supported Tivoli 2013 priorities through IMT First: IBM Pulse conference – support and grow the Pulse 2013 conference through a VLR increase of 15% YtY, attendance by 8%. Evangelized and promoted the Social Media agenda at Pulse through participation and engagements with attendees; contributing to the +35% Y/Y social mentions.

Greater Minneapolis-St. Paul Area

During this tenure, Danyel owned and operated World-Wide Tivoli user community. She built largest online and offline community of Tivoli professionals globally, through thriving online networking community of more than 20,000 members on the website (www.tivoli-ug.org). She managed Global Tivoli User Group council, set of 20-plus Tivoli customers who interfaced into IBM for continual customer experience improvements, resulting in increased client satisfaction and loyalty.

Greater Minneapolis-St. Paul Area

In this role, Danyel built up and project managed all aspects of C-level IBM Tivoli Board of Advisors program. She spearheaded project, influencing customer participation as references and engaged with around 20 C-level executives at any given time to recruit and maintain required levels of customers while ensuring satisfaction and participation on calls and in-person meetings.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area