Daniel Skarga Email & Phone Number

Vancouver, Bc, Ca

Greater Vancouver Metropolitan Area

Toronto, Ontario, Canada

• Led the implementation of Prebid and Amazon TAM solutions that combined brought a 46% eCPM increase with a $600K annualized forecasted revenue lift in 2 consecutive years• Conduct audits and performance optimization of the websites across all digital channels which produced up to 50% revenue lift on involved ad slots and placements• Responsible for leading the company's digital media business into 3rd party cookieless future by identifying and adopting new technologies; establishing strategic partnerships to future-proof the monetization levels• Facilitate Lunch & Learns for colleagues and exec team related to new industry trends, tech updates and educational materials• Support Sales Team initiatives in preserving existing and establishing new revenue flows• Maintain and establish relationships with existing and new ad-tech partners• Manage daily revenue including owning KPI targets, reporting, forecasting, and analysis• Support evaluating profitability/cost and benefit analysis of advertising deals and business partnerships• Maintain and establish relationships with existing and new ad-tech partners• Manage the company's advertising demand, ensuring revenue targets are met• Lead yield management efforts to optimize revenue across exchange partners and solutions• Developed daily monitoring dashboards for performance, revenue and key metrics• Implemented and managed pricing strategies designed to improve yield and grow overall revenue• Troubleshoot and debug issues within the publisher's ad stack• Lead the development and implementation of new products and features for both programmatic and overall digital media portion of the business

Toronto, Ontario, Canada

- Troubleshooting and tech support for publishers - Review of publisher’s ad stack and identifying potential revenue growth - Deployment of Header bidding solutions on sites e.g. Prebid - Deployment of various products in GAM (Prebid, Header Turnkey etc.) - Working with platform’s APIs, such as GAM and Xandr (Appnexus) - Review, analytics and troubleshooting of publisher’s Google Ad Manager (DFP) - Managing integration processes with new Demand Side Partners and Supply Side Partners - Developing documentation and guides for new products and processes - Maintaining internal and public wiki - Managing internal support ticket flow

Toronto, Canada

• revenue and operations optimization• product and integration support• consulting and tech support• establishing and building partnerships with new clients • managing relationships with existing clients• on-boarding new partners and deployment of solutions

Toronto, Canada Area

• establishing and building partnerships with new clients • managing relationships with existing clients• service and tech support of clients• on-boarding new partners and deployment of solutions• troubleshooting and tech support• upsales

Toronto, Canada Area

• Managing and optimizing digital ad campaigns.• Trafficking ads and ensuring proper implementation.• Conducting quality checks and resolving issues.• Analyzing campaign performance and making data-driven decisions.• Tracking and reporting on key performance indicators.• Collaborating with cross-functional teams and clients.• Staying updated on ad tech tools and industry trends.• Troubleshooting technical issues.• Ensuring compliance with ad policies and regulations.

Toronto, Canada Area

• Managed operations and workflow between Sales, Client service, and Tech teams introducing the process improvements for Ad Operations• Managed implementation of essential technologies; digital media news and trends sharing• Direct calls with clients to help in troubleshooting, bug tracking and QA• Managed affiliate campaigns, increased revenue number from 0 to £97K with a profit margin of 33% in 3 months • Managed Ad Campaigns• Supported Sales team in writing proposals and closing Affiliate contracts • Supported customization of both internal and client reports• Supported development of dashboards and tools for AdOps team• Supported AdOps team: - Pixels creation; implementation support - 1-st, 3-rd party creatives/tags upload, testing, QA - Keyword lists - Domain lists management - Test pages creation - Facebook campaigns launch (Right-hand-side; Newsfeed)• Supported SSL migration (3rd-party tags, creatives, advertiser and publisher pixels)• Leaded integration with viewability partners• Tutoring and supervising Juniors

• Managed Brand Study Project, including campaigns, data analysis and results interpretation • Managed Ad campaigns• Supported DSP/DMP updates and migration• Wiki and documentation support• Development and research of user audience for Verizon™ (one of the largest mobile carriers in USA)• Brand Study Architecture and Design development• Mock-up creation• Tech specs development• Alfa and Beta testing• Developed 1QS® (One Question Survey) methodology• Presented new features to top management, partners and clients• Development of demographical targeting for On-Line Ads• Reinvented and developed In-Stream Brand Studies technology (nWave)• Trained and directing the staff

- Running brand study campaigns

- Launching Ad Campaigns on advertising platforms