Responsible for the c. £30m Vacuum business unit for the UK, Ireland and South Africa, working across multiple channels (including direct to consumer and trade).Key achievements and responsibilities include:- Oversaw the best Black Friday on record, only 6 months into a new role and industry, with 67% growth YoY, making the GB market the most successful globally, despite normally being single digit % of global volume.- Launched a brand new product, successfully selling the story internally and to retailers to get the market excited for it. Negotiated additional budget to support the product launch, well outside of normal process by building a strong argument for the importance of the NPI as part of the wider vacuum portfolio. Received significant levels of investment above historical levels.- Utilising market analysis and competitor insight to identify the right target audiences, products and campaigns to run to maximise volume, value and margin of sales;- Liaising with sales teams to identify trends and challenges as well as train on the product set and upcoming features, benefits and models;- Work alongside German colleagues in the central team to be the voice of the UK, Irish and South African markets and feed into product development, looking out 6+ years to the future of the category;- Manage stock levels closely with warehouse and sales colleagues, reducing stock significantly where required and negotiating additional stock for new product launch.

Appointed to the Board of Trustees for a small Multi Academy Trust of 1 Primary school and 2 Secondary schools within Abingdon, Oxfordshire.Brought in to support the Trust with marketing and commercial skills from my professional experiences as the Trust looks to grow from a stable position across each school, with particular emphasis on engaging and supporting the local community.

A consultative role, working alongside the Education Director to define and implement the GTM strategy of an £80m business unit.- Drove a new market orientation focus, by defining the ABM and mass marketing targets through market segmentation, targeting and then positioning of our capabilities against the needs of the target audience;- Supported in sales enablement to elevate conversations from transactional to be about end user outcomes, including building a 'Digital Maturity Model' alongside a technical colleague;- Negotiated for a funded head with Microsoft to support the evolution of our outcomes based messaging, ensuring the right person could talk to market needs and outcomes before technology.

Responsible for building out a Marketing function from scratch at a critical time in e2e's evolution as a company with aggressive growth targets.Key achievements include delivering £800k (revenue) worth of sales from leads and £5m (revenue) of pipeline at point of leaving, from a base of no tracking, brand awareness or activation. Primary focus on LinkedIn awareness growth saw followers increase by 300% in 16 months and website views up exponentially (from a low base) through a mixture of social media, digital ads, PR SEO and event presence.Working with our chosen PR agency, within 6 months e2e had exceeded a close competitors' share of voice, with the CEO becoming a more prominent member of the cyber security industry, supporting awareness and credibility.Main responsibilities include:- Developing & delivering the Marketing Strategy for the company, which includes;- Ownership of the Brand Strategy;- Identification of internal hires and external agencies to compliment my skill gaps and add additional resource where required;- Building a digital presence across Social Media, PPC, Web, Press and more;- Planning, managing and delivering events, both physical and virtual, including working with speakers to ensure content was in line with our corporate messaging;- Working closely with the Business Development team to develop out different market strategies, including the creation of a Channel Partner Programme to increase sales & marketing reach;- Identification and implementation of key technologies to support in tracking and reporting on activity. Including Salesforce, Pardot, SEMrush, Google Analytics, Google AdWords and core social media management tools

Internal move on a secondment to gain further commercial experience as Senior Category Manager for Client Hardware (laptops, desktops, tablets, Audio Visual). Delivered outstanding results, whilst moving to a completely different role, managing people for the first time and, due to covid, never actually seeing my team face-to-face. Main achievements include:- Delivered double digit bottom line margin in a hardware reselling business.- Overseeing the running of an £11m business with overall responsibility for the profitability and growth of the P&L. P&L saw growth of ~7% YoY, massively over-performing on expectations at the start of the pandemic, up 62% of revised finance forecast. All of this was achieved with a team roughly 50% the size of the previous year and key positions in supply chain made redundant in this time, being taken on in my team with limited prior experience.- Set up FY21 to succeed, with the first 2 months seeing 341% YoY growth and delivering the same amount of revenue RM would expect to see in the whole of H1.- Showed incredible flexibility and capacity to learn in moving to a senior position with no direct previous experience in both the role and in managing 2 direct reports and 4 indirect reports (across the UK and India).- Engaging and negotiating with industry partners and distributors such as HP, Microsoft, Google, Intel, AMD, Lenovo, Dell, Exertis and Westcoast. - Creatively negotiating with key partners to ensure stock was available in a period when global demand outstripped supply by 10:1. Lead on a number of notable deals to help improve customer satisfaction, revenue and margin, without damaging relationships with key suppliers.- Forecasting sales internally and to partners to drive stock purchase in line with targets, stock availability and delivery dates.- Benchmarking the product set to align pricing to market rate, maximising profitability.- Liaising with marketing and sales to drive revenue at the right margin.

Promoted to Senior Marketing Manager to support the Connectivity (ISP) business unit as their marketing business partner off the back of a successful interim role with the Services (MSP) business. Key responsibilities and achievements include:- Supporting a new proposition creation with market research (qual and quant) and proposition design as part of a large cross-functional team;- Increase brand awareness tracking from 5th (c. 15%) in market to 3rd (c. 22%) within 1 year;- Run various demand gen campaigns, mostly focused on Local Authorities ceasing their broadband provision to schools, driving £1.6m of pipeline and £200k of sales at time of changing roles;- Work with commercial and technical to build out a new VoIP product and launch into the market, initial 6 months saw c. 30 sales (£150k revenue);- Building the strategic marketing plan, initially looking out 16 months to align with the central marketing plan, sales patch plans and business unit plans;- Managing a team of 6 to deliver required results;- Work with sales to plan and drive key in-year campaigns to make FY19 a success and build pipeline ahead of FY20, achieving millions of pounds of marketing qualified leads and hundreds of thousands of pounds of sales off the back of these in a short space of time;- Review market research and rebuild the current proposition and messaging as appropriate to become more relevant to potential and current customers;- Driving the Windows 7/Server 2008 migration campaign across both managed sites and key customers focusing on device and server OS upgrades, driving new hardware and software sales off the back of this and ensuring customers were aware of the risks of remaining on an unsupported Operating System;- Creating the strategic marketing plan for the Third Party Technologies team and training up replacements to my previous role;

Promoted to Product Marketing Manager responsible for planning, delivering and reviewing all marketing activities for the Client, Infrastructure, Managed Print and Audio Visual hardware businesses within RM Education.Main responsibilities and achievements include:- overseeing the creation of, managing and updating a new e-commerce site from scratch, targeted at driving sales of net new customers through the RM Store. Self taught HTML and Google Analytics in order to update the website swiftly and flexibly and ensure gaps in in-house knowledge were met. Resulted in £500k of online revenue in 2 years, adding an additional £20k of margin on those sales (4% extra to the average of the same product set sold offline) in addition to saving sales reps time in quoting for transactional items;- planning and organising marketing activities looking out 6 months, 1 year and 3 years covering both specific activities and strategic branding;- liaising with 3rd party partners to extract marketing funding, paying for 3 fully funded heads, whilst driving ROI of 20:1 for 3 consecutive years;- writing a large array of content for a number of channels including website, email marketing, posters, banner ads, collateral and blogs, as well as overseeing the production of product videos, case studies and PR campaigns;- analysing budgetary requirements and potential cost saving opportunities in order to get the best for the department and the organisation on the whole;- working closely with the sales teams in order to understand what is truly important to consumers, integrating this into marketing communications.- ensuring internal customers are aware of current products, offers and messaging to align messaging across a number of different touch points.

Working within the procurement team, supporting the client hardware P&L as their marketing port of call, main responsibilities include;-planning and organising marketing activities looking out 6 months, 1 year and 3 years covering both specific activities and strategic branding;-writing a large array of content for a number of types of communication including website, email marketing, posters, banner ads, collateral and blogs, as well as overseeing the production of product videos, case studies and PR campaigns.-redesigning and rebuilding the website, both basic copy and text and the overall layout, whilst integrating the hardware pages and increasing their presence on the main rm website;-teaching myself and using html rapidly in order to build, update and edit a new website, taking on activities well out of my comfort zone to ensure speedy and accurate completion to a tight deadline;-Obtaining marketing budgets from 3rd party partners to organise and run specific marketing and communications campaigns throughout the year;-Analysing budgetary requirements and potential cost saving opportunities in order to get the best for the department and the organisation on the whole;-Working closely with the sales teams in order to understand what is truly important to consumers, integrating this into marketing communications.

I was on the graduate programme as a Branch Manager at Farmfoods. Major responsibilities include:- managing a busy store and its 16 staff members both day to day and planning for various KPIs throughout the quarter;- being fully flexible in order to adapt to an extremely fast paced industry, catering for staff being sick or late, and general unexpected events that may hinder the organisation without quick, decisive action;- processing orders for deliveries, using sales data, judgement and experience whilst planning for changes in store layout in order to boost sales through maximising availability whilst keeping wastage down;- analysing data relating to various KPIs in order to better the store and staff within it;- dealing with customer complaints, compliments and queries, as well as unruly customers in a professional, polite way whilst leaving a good impression;- increasing sales through seasonal promotions, POS and upselling offers to customers where possible;- dealing with issues between staff members as efficiently as possible to prevent them exacerbating the morale in the store;organising fortnightly stock takes in an efficient manner to get the most accurate counts possible;- motivating staff to provide the best service to customers possible and pushing them to work harder, whilst keeping a work-life balance.

Sandwich year from University spent as the Commercial Vehicles Marketing Analyst at Vauxhall Motors. Major responsibilities and tasks included:- market analysis based around prices of Vauxhall products in comparison to competitors, considering various specification differences to give a true value;- creating monthly competitor ads reports;- Liaising with Carat and Trinity Mirror for sponsorship of the Mirror Football supplement on to great success, increasing mobile page impressions especially;- Assisting in the organisation of and running of various events, aimed at both internal and external stakeholders;Left to return to University at the end of the year long placement scheme.