Danish Saeed Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Pakistan

Spearheaded the agency’s most important portfolio comprising Unilever, Mondelez, Upfield, Shell, Burger King, Etisalat Telecommunications and Khaadi. Orchestrated a balance between creativity and efficiency, that aligned brands to achieve their goals. Lead creative from concept to production, working with teams of art directors, designers, producers and project managers. Built and mentored a team to bring market knowledge and relevancy into campaigns. Maintained business relationships and collaborated with creative partners and vendors to produce high quality results. • Won six Effie awards in 2019 for Unilever, Shell, Etisalat and Khaadi. • Held the highest pitch-winning ratio at the agency, with four wins out of five. • Empowered South Asian women by repositioning the popular ‘Fair & Lovely’ fairness cream’s message from fair skin equating to success, to promoting a fair world for girls of every skin colour. • Increased Shell’s TOMA rating by 14%, and Intent of Purchase by 62%. • Positioned Khaadi as the top fashion retail brand in Pakistan, with the highest Facebook and Instagram engagement. • Launched Habib Bank Limited’s digital banking platform, resulting in 500k downloads within 48 hours of the campaign launch.

Karachi

Led the creative department of the agency’s regional office, exclusively serving China Mobile. Recalibrated the agency’s Zeitgeist within the team and in the standards of work. Produced campaigns, delivered presentations, led brainstorming sessions, and collaborated with the product development and branding teams to create stellar brand experiences.• Relaunched China Mobile as Zong 4G and propelled it to become the number one data network in the region. The campaign raked in 139% increase in 4G volume, and boosted subscriptions by 396% within the year. • Pulled 75% of the 4G market share, recording the companies highest ever revenue of $40M within one month. • Curated 30+, 360 campaigns, over 15 TV commercials, and 20 rebranding exercises.

Karachi, Pakistan

Partnered with the Creative Director to create lasting impressions that increased brand value and the bottom-line. Top clients included a variety of blue-chip companies from the financial sector, F&B, charities, telecommunications, fertilizers, non-government organizations, and high-end real estate developers. Head the creative portfolio for Mobilink VEON, the largest telecom in the country with 50M subscribers. • Won the agency’s first Effie award for Mobilink telecommunications integrated campaign, increasing the company’s brand awareness index by 5 points. • Transformed Alfalah GHP, a loss-making asset management company into a profitable acquisition target by developing a brand elevating campaign that garnered a high number of impressions.

Karachi, Pakistan

Supported the Regional Creative Director’s team by creating persuasive copy and brainstorming strategies to promote brands from the UAE and Pakistani markets. Composed newsletters, search engine optimized digital copy, and wide range of integrated advertising and marketing collateral. • Won the pitch for Etisalat Dubai. • Created a headline that resulted in Toyota becoming the best-selling car of 2012. • Developed a campaign for Apple iPod resulting in the highest number of pre-orders in the region.

Karachi, Pakistan

Wrote integrated marketing, advertising and campaign copy for regional clients, including Emirates, 3M, English Biscuit Manufacturers, P&G and GSK. Part of the team that won the GlaxoSmithKline portfolio. • Co-created an Emirates campaign that was adapted throughout the Middle East North Africa region

Hired as the first in-house copywriter. Collaborated with the marketing team to establish the brand’s local tone of voice across all mediums and marketing collateral. • Won the ‘Nando’s Cross Country, Best in Print’ award twice. • Tasked to develop and launch two successful integrated marketing campaigns in the absence of the Marketing Manager.

Interned in the Creative Department as a copy and concept internee.Worked on the following brands:-Lipton-Faysal Bank-Mitchell's-Philips-Bank Of Punjab-Novartis

Bs Media Science, Advertising

Activities and Societies: Football, Cricket, Media, Film, Theatre

Intermediate, Pre-Engineering

Activities and Societies: Debate Team, Football Team, Science Team