Dany Sfeir Email and Phone Number
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CREATING WEALTH, BUILDING GLOBAL BRANDS AND EXPANDING MARKET SHARE FOR START-UP AND FAST GROWTH CONSUMER GOODS COMPANIES.Intuitive and passionate Global C-level Executive, Board Member, and Business Leader who catapults brands to multimillion-dollar plus revenue to all stages from start-up, turnaround or fast-growth consumer goods environments.Demonstrated success in melding marketing, operations and business development acumen to strengthen and elevate market position of highly prominent brands and companies including, Tempur-Pedic Tempur Sealy, NordicTrack, The Sleep Number Bed, Jostens, and NutriSystem among others. Multicultural expertise and knowledge of world markets that is leveraged in developing profitable client relationships, and in creating / expanding market opportunities within North & South America, Europe, Middle East & Asia. Adept at fostering collaboration, setting up transformational strategies, influencing and building consensus among diverse stakeholders within private equity-backed and publicly or privately owned organizations. An impeccable record with over 25 years experience in strategic marketing development of a customer journey, modular direct response marketing / Direct To Consumer ( DTC ) –DRTV, traditional media and social and digital media, lead generation programs and acquisition campaigns, mobile marketing strategy and web integration. Areas of Expertise - Strategic Branding – Brand Management - Direct To Consumer Marketing / DTC - Consumer Journey – Customer Experience - Omni Channel / Multi Channel Strategic Paths - ECommerce, Social, Digital Strategy and Media - Leadership Mentoring – Turnaround & Start Up - Turnaround Management - Stakeholder Management - Cross-Functional Collaboration – Organizational Development - Product Development & Placement – New Product Launches - Profit & Loss Management – Global Business DevelopmentMULTI-DIMENSIONAL CAPABILITIES:Strategy I Planning I Execution I Start-up I Fast Growth I Global Business I P&L Accountability I Strategic Licensing & Partnerships I M&A I IPO Roadshows I Cross-functional Teams I New Product Development & Launch I Front & Back-End Fulfillment I Direct Response Marketing I DRTV Development & Management I Digital, Mobile, Social, Print Media Planning Strategy & Integration I Database Management I CRM Deployment I Organizational Development I Business Process Improvement I Brand Positioning I Management Consulting
Hedonia Usa
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Chief Executive OfficerHedonia Usa May 2023 - PresentHedoniaUSA is a leader in the dietary management of depression with a focus on easing the burden for people suffering from this mental disorder by creating naturally occurring, non-pharmaceutical products aimed at enhancing medication. The mental fitness and wellness company is currently both developing and using revolutionary technologies to create new delivery methods for ingestible and curated supplements that will enhance customer wellness.
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Partner & Chief Marketing OfficerChief Outsiders May 2021 - PresentHouston, Tx, UsChief Outsiders Management Consulting, is a nationwide Executives-as-a Service firm with more than 80+ fractional Chief Marketing Officers ( CMOs) engaged in 40 markets coast-to-coast. Chief Outsiders drive growth strategy and execution plans for a fraction of the cost of a full time Growth and Marketing Executive. -
President & Chief Marketing OfficerDs&A Consulting Inc. Aug 2007 - PresentAid internationally recognizable clients in diverse industries to reach their organizational objectives through strategic omni-channel, digital, social marketing campaigns, DTC ( Direct To Consumer ) strategizing, and management consultations.Transform client performance by developing and evaluating business and marketing strategy against industry standards. Cultivate professional relationships to open communication channels for understanding and meeting client needs. Analyze market, competitor, and business performance data from multiple source to identify business opportunities, increasing client visibility and revenue growth. Create cohesive customer journey paths, marketing and public relations plans, aligning marketing initiatives with short- and long-term goals and brand identity. Initiate change and manage projects to meet objectives, monitoring performance and taking corrective actions for subpar results. Lead marketing team members and external stakeholders to ensure departmental and overall performance and results all while targeting sales growth, profitability and EBITA goal, and EPS target. -
Various Advisory Board Member. Jan 2015 - PresentHedoniaUSA Inc., Boston, MAThe Nord Company, Frisco, TXFiltari Inc. - Dallas, TXBed Jets LLC - Newport, RICorsicana Bedding, Inc. - Dallas, XCare Pro Solutions Inc. - Punta Gorda, FLMediaCast Ventures - Greater Denver, CO Sleep Outfitters - Lexington, KYCatapult1 LLC - San Francisco, CACarma Laboratories - Milwaukee, WICV Academics LLC - Milwaukee, WIiSense Sleep Inc. - Springfield, MI
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President & Chief Marketing OfficerCatapult - Catapult1 Llc. - A New Direct Response Marketing, New Products Portfolio Platform Aug 2015 - PresentBuffalo, New York, UsCatapult1’s portfolio of direct to consumer and OEM product properties relies on a go to market strategy that fuels a capital efficient, scalable cash flow business model and is structured to source, develop and build these product properties into desirable premium brands. Catapult1 acquires exclusive, long-term licenses for unique product innovations from inventors and developers, makes them fully market-ready, and launches them via Direct Response Marketing (DRM) or Private Label (OEM). Products are treated as properties, reducing market and investor risk by allowing winners to be accelerated and losers to be abandoned. Catapult1’s “House of Brands” is structured as a closely held LLC and managed by a seasoned, international team of product, marketing, manufacturing, operations, and management professionals. -
Advisory Consultant - Acting Chief Marketing OfficerCv Academics Foundation - Amp Honors Program - Cv Academics Llc May 2018 - PresentPewaukee, Wi, Us -
Chief Marketing OfficerGeneme Llc Dna Customized Nutrients / Skin Care Tempur-Pedic International/Tempur Sealy Inc Mar 2010 - May 2013Orlando, Fl, UsCreated and marketed geneME, LLC, an entire line of DNA-driven crèmes, lotions and supplements in under a year. With a start up size budget, demonstrated and built the brand identity and took steps to launch in 34+ states, utilizing DRTV strategies, social media, and an integrated digital media based model — creating a fully operational, virtual company within nine months.Highlights of Major Competencies & Skills:Strategy and Management I Customer Acquisition & CRM Development I Direct Response Marketing / DRTV Development & Management I Digital, Mobile, Social & Print Media Planning Strategy & Integration I Management Consulting and P&L Accountability -
Marketing ConsultantNutrisystem, Inc 2006 - 2008Fort Washington, Pennsylvania, UsHighlights of Major Competencies & Skills:Marketing and Operations Management I Strategy and Management I Cross-functional Team Building, Leadership I Mentoring and Training I Direct Response / DRTV Development and Management I Strategy and Integration I Database Management / CRM Deployment I High-level Negotiations I New Customer Acquisition I Marketing Organization I Customer Acquisition & CRM Development -
Cmo | President, Tempur-Pedic Direct Response Inc., 2002 – 2006 Consultant, 1997 - 2002Tempur Sealy / Tempur-Pedic International Inc. 1997 - 2008Lexington, Kentucky, UsGlobal leader and $1.4B NYSE publicly traded consumer products company selling in more than 80 countries worldwide.Championed achievement of revenue objectives by building and leading a cross-departmental team of 85 in global marketing and distribution operations. Grew brand awareness through strategic positioning, utilizing analysis of performance data, models, and forecasts to identify and reach ever growing new audiences. Continuously analyzed current consumer needs to prioritize development of new products that meet unfulfilled niches. Sustained organizational objectives and met anticipated global trends by designing brand-right programming, promotions, and media support. Maintained competitive position amongst competitors by proactively monitoring industry and consumer trends and introducing revolutionary products and technologies, overtaking market “status quo”.Recruited by founder to build brand awareness and manage global marketing and distribution initiatives for the US and 34+ countries focused in retail / wholesale / direct to consumer, healthcare and third-party distributor. Full P&L accountability. Supervised direct channel activities for Europe and direct marketing model in France. Supported over 100 retail professionals, 5500 retail locations and 360+ direct sales representatives. -
Director Of Direct Marketing | General Manager Of Jostens Direct IncJostens Inc. 1998 - 2000Minneapolis, Minnesota, UsDirected Jostens Direct SBU, an in-house direct marketing center of expertise. Managed 64+ diverse cross-functional professionals. Directed all market research and consumer behavior initiatives. Initiated / negotiated ventures of direct marketing services with select affinity groups. Restructured Jostens Direct through technology and systems upgrades while integrating marketing expertise, and driving significant sales increase. Grew sales through introducing / implementing unique techniques and processes, maximizing profitability, reducing cost, and leveraging field sales force for the College SBU. Created first e-commerce strategy for Jostens Direct with quick success in initial sales volumes. -
Director Of Advertising & ConsultantSelect Comfort Corporation - Sleep Number Bed By Select Comfort 1995 - 1998Minneapolis, Minnesota, UsHighlights of Major Competencies & Skills:Omni / Multichannel Development and Marketing I Cross-functional Team Building, Leadership I Distribution, Front-end, and Back-end Fulfillment I Direct Response and Retail Marketing Management I DRTV, Print, Radio, Mobile & Digital Advertising I Customer Acquisition & CRM Development -
Early Professional Progression. 1987 - 1997NordicTrack, Inc., Chaska, MNAdvertising Manager, Direct ResponseOgilvy & Mather Direct, New York, NY Media PlannerNextStep Marketing Inc., Orangeburg, NY Marketing Development ManagerBMG Direct Marketing, Inc., New York, NY Media Planning Analyst/InternMad Madison Agency, Beirut, Lebanon Account Executive
Dany Sfeir Skills
Dany Sfeir Education Details
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Marketing Management / International BusinessMarketing Management / International Business
Frequently Asked Questions about Dany Sfeir
What company does Dany Sfeir work for?
Dany Sfeir works for Hedonia Usa
What is Dany Sfeir's role at the current company?
Dany Sfeir's current role is CEO, and CMO - IMC, CMC- Marketing & Strategy Consultant, Board of Directors, Advisory Board Member, Digital & Brand Architect, Speaker, Expert Witness, Instructor, Tempur-Pedic, Sleep, Nutrisystem, Sleep Num.
What is Dany Sfeir's email address?
Dany Sfeir's email address is da****@****com.com
What is Dany Sfeir's direct phone number?
Dany Sfeir's direct phone number is +185933*****
What schools did Dany Sfeir attend?
Dany Sfeir attended Marketing Management / International Business.
What are some of Dany Sfeir's interests?
Dany Sfeir has interest in Social Services, Children, Economic Empowerment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Dany Sfeir known for?
Dany Sfeir has skills like Direct Marketing, Integrated Marketing, Marketing Strategy, Media Planning, Lead Generation, Advertising, Marketing, Digital Marketing, Online Advertising, Multi Channel Marketing, Brand Management, Direct Mail.
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