CREATING WEALTH, BUILDING GLOBAL BRANDS AND EXPANDING MARKET SHARE FOR START-UP AND FAST GROWTH CONSUMER GOODS COMPANIES.Intuitive and passionate Global C-level Executive, Board Member, and Business Leader who catapults brands to multimillion-dollar plus revenue to all stages from start-up, turnaround or fast-growth consumer goods environments.Demonstrated success in melding marketing, operations and business development acumen to strengthen and elevate market position of highly prominent brands and companies including, Tempur-Pedic Tempur Sealy, NordicTrack, The Sleep Number Bed, Jostens, and NutriSystem among others. Multicultural expertise and knowledge of world markets that is leveraged in developing profitable client relationships, and in creating / expanding market opportunities within North & South America, Europe, Middle East & Asia. Adept at fostering collaboration, setting up transformational strategies, influencing and building consensus among diverse stakeholders within private equity-backed and publicly or privately owned organizations. An impeccable record with over 25 years experience in strategic marketing development of a customer journey, modular direct response marketing / Direct To Consumer ( DTC ) –DRTV, traditional media and social and digital media, lead generation programs and acquisition campaigns, mobile marketing strategy and web integration. Areas of Expertise - Strategic Branding – Brand Management - Direct To Consumer Marketing / DTC - Consumer Journey – Customer Experience - Omni Channel / Multi Channel Strategic Paths - ECommerce, Social, Digital Strategy and Media - Leadership Mentoring – Turnaround & Start Up - Turnaround Management - Stakeholder Management - Cross-Functional Collaboration – Organizational Development - Product Development & Placement – New Product Launches - Profit & Loss Management – Global Business DevelopmentMULTI-DIMENSIONAL CAPABILITIES:Strategy I Planning I Execution I Start-up I Fast Growth I Global Business I P&L Accountability I Strategic Licensing & Partnerships I M&A I IPO Roadshows I Cross-functional Teams I New Product Development & Launch I Front & Back-End Fulfillment I Direct Response Marketing I DRTV Development & Management I Digital, Mobile, Social, Print Media Planning Strategy & Integration I Database Management I CRM Deployment I Organizational Development I Business Process Improvement I Brand Positioning I Management Consulting
Listed skills include Direct Marketing, Integrated Marketing, Marketing Strategy, Media Planning, and 46 others.