Dao Vu

Dao Vu Email and Phone Number

Deputy Market Insight Manager at Tan Hiep Phat @
Dao Vu's Location
Vietnam, Viet Nam
Dao Vu's Contact Details

Dao Vu personal email

About Dao Vu

Career path: Aim to be an expert in market research industry.Strengths: Logic thinking, good-stress handling, result – oriented, open-mind, strong background in market research with various types - Retail Audit, Brand Health Tracking, Consumer Panel, Qualitative & Quantitative Ad hoc projects.

Dao Vu's Current Company Details
Tan Hiep Phat

Tan Hiep Phat

Deputy Market Insight Manager at Tan Hiep Phat
Dao Vu Work Experience Details
  • Tan Hiep Phat
    Deputy Market Insight Manager
    Tan Hiep Phat May 2013 - Present
    Binh Duong
    Support Market Insight Manager regarding all jobs relating to Market Insight Department and independently handle assigned tasks. - Prepare annual market research plan, annual research budget.- Independently conduct ad hoc research projects with agencies – FGD, CLT, segmentation …- Evaluate monthly/quarterly market information (retail share, consumers buying behaviors, consumers’ perception) and give recommendations to marketing team concerning market trend and opportunities/threats.- Analyze Brand & Communications Tracking studies, provide updates and insightful summaries.- Track and review performance of brands against jobs to be done.- Actively build up analysis regarding share loss/ competitors highlights/ early signals of brand issues/ new market trends to utilize etc.- Independently consult marketing team regarding research requests and new project necessity and implementation.- Conduct research training & evaluation – Retail Audit, Brand Health Tracking, FGD, Consumer Panel …- Conduct internal product test as per CMO – Chief Marketing Officer and brand team plan/requests.- Collect information/ conduct new projects to answer urgent requests from CMO (Asia beverage trend, Tet insight …)- Lead Market Insight Executive in deliver jobs and coach them when needed.
  • Bmg International Education
    Lecturer
    Bmg International Education 2014 - 2015
    Provide training in Market Research subject, including preparing the curriculum, training materials, training assignments and responsible for the training result.
  • Unilever
    Senior Assistant Cmi (Consumer Market Insight) Manager
    Unilever Apr 2010 - Apr 2012
    Vietnam
    Support marketing team in Homecare categories (including Fabric Cleaning and Fabric Conditioner) regarding market research inquiries. - Evaluate monthly/quarterly market information (retail share, consumers buying behaviors, consumers’ perception) and give recommendations to marketing team concerning market trend and opportunities/threats.- Analyze Brand & Communications Tracking studies, provide updates and insightful summaries.- Track and review performance of brands against jobs to be done.- Actively build up analysis regarding share loss/ competitors highlights/ early signals of brand issues/ new market trends to utilize etc.- Consult marketing team about market research demands; design and manage research projects (qualitative/ quantitative) to fulfill those objectives within research budget.- Assist CMI Manager on Brand Audit/IBHT (Integrated Brand Health Tracking) analysis as part of the Brand Marketing Plan (Brand Audit and IBHT are the two biggest workshop in constructing the Brand Marketing Plan in Unilever).- Participate and actively lead several internal projects and workshops to develop the reputation of CMI.
  • Kantar Worldpanel
    Senior Client Service Account Executive
    Kantar Worldpanel Jan 2008 - Apr 2010
    Vietnam
    In charge of providing Consumer Panel service (the research service of Kantarworldpanel) and client servicing many clients across FMCG sectors such as Vinamilk, Nestle, LG Vina, New Toyo, Rohto Mentholatum, Bieersdorf etc.- Build the market research data, analyze the situation of the clients in long term and short term, prepare the presentations and give recommendations of what they should do in order to recover/improve their positions/ launch new products, variants etc.- Take care of clients’ matters and questions, prepare the contracts and deal with financial issues related to responsible clients.- Prepare templates for data delivery to clients and check the job of Account Analysts after they finished.

Dao Vu Skills

Market Research Fmcg Marketing Strategy Analysis Business Development Management Market Analysis Brand Management Customer Insight Segmentation Marketing Competitive Analysis Marketing Research Team Leadership Advertising Digital Marketing Research Consumer Behaviour Marketing Management Quantitative Research Market Intelligence Business Strategy Crm Online Advertising Market Planning Business Planning Marketing Communications Social Media Marketing Consumer Insight Team Management Integrated Marketing Retail New Business Development Product Launch Budgets Presentation

Dao Vu Education Details

  • Dai Hoc Quôc Gia Tp. Hô Chí Minh
    Dai Hoc Quôc Gia Tp. Hô Chí Minh
    Business Administration
  • International University - National University Of Ho Chi Minh City
    International University - National University Of Ho Chi Minh City
    Business Management; School Of Business Administration

Frequently Asked Questions about Dao Vu

What company does Dao Vu work for?

Dao Vu works for Tan Hiep Phat

What is Dao Vu's role at the current company?

Dao Vu's current role is Deputy Market Insight Manager at Tan Hiep Phat.

What is Dao Vu's email address?

Dao Vu's email address is vt****@****hoo.com

What schools did Dao Vu attend?

Dao Vu attended Dai Hoc Quôc Gia Tp. Hô Chí Minh, International University - National University Of Ho Chi Minh City.

What skills is Dao Vu known for?

Dao Vu has skills like Market Research, Fmcg, Marketing Strategy, Analysis, Business Development, Management, Market Analysis, Brand Management, Customer Insight, Segmentation, Marketing, Competitive Analysis.

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