Dao Vu personal email
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Career path: Aim to be an expert in market research industry.Strengths: Logic thinking, good-stress handling, result – oriented, open-mind, strong background in market research with various types - Retail Audit, Brand Health Tracking, Consumer Panel, Qualitative & Quantitative Ad hoc projects.
Tan Hiep Phat
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Deputy Market Insight ManagerTan Hiep Phat May 2013 - PresentBinh DuongSupport Market Insight Manager regarding all jobs relating to Market Insight Department and independently handle assigned tasks. - Prepare annual market research plan, annual research budget.- Independently conduct ad hoc research projects with agencies – FGD, CLT, segmentation …- Evaluate monthly/quarterly market information (retail share, consumers buying behaviors, consumers’ perception) and give recommendations to marketing team concerning market trend and opportunities/threats.- Analyze Brand & Communications Tracking studies, provide updates and insightful summaries.- Track and review performance of brands against jobs to be done.- Actively build up analysis regarding share loss/ competitors highlights/ early signals of brand issues/ new market trends to utilize etc.- Independently consult marketing team regarding research requests and new project necessity and implementation.- Conduct research training & evaluation – Retail Audit, Brand Health Tracking, FGD, Consumer Panel …- Conduct internal product test as per CMO – Chief Marketing Officer and brand team plan/requests.- Collect information/ conduct new projects to answer urgent requests from CMO (Asia beverage trend, Tet insight …)- Lead Market Insight Executive in deliver jobs and coach them when needed.
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LecturerBmg International Education 2014 - 2015Provide training in Market Research subject, including preparing the curriculum, training materials, training assignments and responsible for the training result. -
Senior Assistant Cmi (Consumer Market Insight) ManagerUnilever Apr 2010 - Apr 2012VietnamSupport marketing team in Homecare categories (including Fabric Cleaning and Fabric Conditioner) regarding market research inquiries. - Evaluate monthly/quarterly market information (retail share, consumers buying behaviors, consumers’ perception) and give recommendations to marketing team concerning market trend and opportunities/threats.- Analyze Brand & Communications Tracking studies, provide updates and insightful summaries.- Track and review performance of brands against jobs to be done.- Actively build up analysis regarding share loss/ competitors highlights/ early signals of brand issues/ new market trends to utilize etc.- Consult marketing team about market research demands; design and manage research projects (qualitative/ quantitative) to fulfill those objectives within research budget.- Assist CMI Manager on Brand Audit/IBHT (Integrated Brand Health Tracking) analysis as part of the Brand Marketing Plan (Brand Audit and IBHT are the two biggest workshop in constructing the Brand Marketing Plan in Unilever).- Participate and actively lead several internal projects and workshops to develop the reputation of CMI. -
Senior Client Service Account ExecutiveKantar Worldpanel Jan 2008 - Apr 2010VietnamIn charge of providing Consumer Panel service (the research service of Kantarworldpanel) and client servicing many clients across FMCG sectors such as Vinamilk, Nestle, LG Vina, New Toyo, Rohto Mentholatum, Bieersdorf etc.- Build the market research data, analyze the situation of the clients in long term and short term, prepare the presentations and give recommendations of what they should do in order to recover/improve their positions/ launch new products, variants etc.- Take care of clients’ matters and questions, prepare the contracts and deal with financial issues related to responsible clients.- Prepare templates for data delivery to clients and check the job of Account Analysts after they finished.
Dao Vu Skills
Dao Vu Education Details
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Dai Hoc Quôc Gia Tp. Hô Chí MinhBusiness Administration -
International University - National University Of Ho Chi Minh CityBusiness Management; School Of Business Administration
Frequently Asked Questions about Dao Vu
What company does Dao Vu work for?
Dao Vu works for Tan Hiep Phat
What is Dao Vu's role at the current company?
Dao Vu's current role is Deputy Market Insight Manager at Tan Hiep Phat.
What is Dao Vu's email address?
Dao Vu's email address is vt****@****hoo.com
What schools did Dao Vu attend?
Dao Vu attended Dai Hoc Quôc Gia Tp. Hô Chí Minh, International University - National University Of Ho Chi Minh City.
What skills is Dao Vu known for?
Dao Vu has skills like Market Research, Fmcg, Marketing Strategy, Analysis, Business Development, Management, Market Analysis, Brand Management, Customer Insight, Segmentation, Marketing, Competitive Analysis.
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