Khanh Đào Công Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

- Client portfolio: Masan Consumer (Packaged Food & Beverages), Wipro Consumer Care (Male Grooming), Perfetti Van Melle (Confectionary), Shiseido Cosmetics (Beauty Care & Fragrance), TotalEnergies (Vehicle Lubricant).- Identify and address clients’ needs by utilizing integrated media solutions (TV, OOH, Social, VOD, OTT, E-commerce, third-party tracking, etc.)- Develop integrated planning that aligns with media tasks, targets, and cost efficiency. - Assist in strategic media planning with appropriate channel selection and investment allocation based on audience's media habit and competitive analysis.- Manage day-to-day collaboration among clients and performance teams to ensure seamless campaign implementation and media buying efficiency.*** Highlighted projects:1/ Digital - Chupa Chups Melody Pops Launching Oct-Dec’23- Leveraged gamified ads within mobile gaming apps, an affinity touchpoint for kids and teens, to emphasize product playability.- Achieved 5 times higher ER and 4 times higher CTR than benchmark, contributing to 88% sale volume increase than 2 months prior.- MMA SMARTIES 2024 shortlist - Gaming, Gamification & E-sports.2/ TV - Romano 25-year Launching Aug-Sep’24- Monitored performance and projected competitors’ weight weekly to optimize investment for target 33% share of voice.3/ OOH - Anessa Gold Launching Mar-Apr’24- Addressed client’s concern regarding OOH performance measurement by incorporating data tracking solution into the campaign.

Ho Chi Minh City, Vietnam

- Develop TV plans through reach-frequency optimization and determining sufficient investment based on media behaviors and competitive landscape.- Manage clients and third-party vendors to ensure KPIs and buying efficiency in traditional media channels.- Monitor quality and optimize performance of upper and lower-funnel ads (Facebook, Google, TikTok).- Perform periodic reporting on performance, competitor tracking, and ad-hoc requests.

Ho Chi Minh City, Vietnam

Vietnam

_Manage internal human resources (32 members) among 3 departments: Content & Logistics; Marketing; External Relations._Collaborate with business partners to organize events (academic competitions, seminars, activities to change students' awareness and behaviours, etc.)_Highlighted past business partners: ICAEW; Crowe; CPA Australia; EY; Nestlé Milo; Unilever; Nielsen; IPSOS; Tomorrow Marketers; S.O.C Institute; Bánh kẹo Phạm Nguyên; Lại Đây Refill Station, etc._ Highlighted event: Business Challenge 2020: A city-scale business case competition for university students._ Results: + ~150M VND in cash and in kinds raised from sponsorship. + 6.300 contestants from all over Ho Chi Minh City. + 800 audience attended Gala night.

Vietnam

Vietnam

_Planned video content to promote online orientation fair for highschool students._Collaborated with business partners (FrieslandCampina Vietnam, British American Tobacco, and Schneider Electric Vietnam) and TikTok influencers._Most successful video peaked at 23.000+ views after 2 months

Vietnam

_Collaborated with Shopee Vietnam for "Operations in E-commerce" class in online course "Functional Speed Dating"._Attracted roughly 700 students attending the online course.