Michelle Dao Email & Phone Number

- Lead the ABM CoE - providing governance and upholding execution standards as well as driving internal education, communication and enablement.- ABM Strategy - own, execute and develop ABM strategy and capability roadmap. Formulate and implement comprehensive ABM strategies aligned with business objectives to engage and nurture accounts throughout the.

• Consult on Marketing annual strategic planning, articulating Marketing most critical priorities, and corresponding investment.
• Analyze data driven inputs and come up with strategic insights - with data ranging from budgets, performance data, company and business results.
• Improve overall Marketing efficiency and effectiveness by applying an approach to Marketing operational processes.
• Evaluate Marketing performance/impact and make data-driven recommendations to adjust our approach.
• Pipeline growth - develop ABM programs that deliver long term strategic value to Infor with clear attribution to pipeline growth and bookings (net new and expansion).

• Developed and executed a comprehensive analytics strategy that supported event planning with overall marketing objectives and business goals
• Communicated complex content performance KPIs through data findings with advanced analytics technologies and tools
• Oversee the monitoring, evaluation, and analysis of ITV Visionaries podcast performance metrics
• Drive the adoption of marketing calendar and workflows with the content team through slack workflows, airtable, and asana

• Developed data visualizations and reports to provide team members and senior leadership with learnings, actionable insights, and identify opportunities to increase return on investment
• Managed online advertising relationship with social media and content syndication channel teams to ensure delivery of digital programs
• Managed 50+ digital campaign programs executions per Q and managed media budgets of over $1M per Q
• Contributed to 102% YoY growth of marketing driven pipeline for paid media campaigns
• Led strategic cross-functional projects driving analytics, communication, project management, and stakeholder alignment

Drove pipeline through performance marketing efforts across paid marketing channels.Led the planning for all existing and new paid marketing channels (including Paid Search, Display, Retargeting, Paid Social)Developed, implemented and optimized creative campaigns through working closely with global marketing teams.Managed marketing budgets in partnership.

Developed and executed integrated social and digital programs that align with global campaigns in market and support all regional events. Aligned with the Regional Field Marketing Managers to ensure proper segmentation, targeting, testing and results are managed.Experience in developing and executing creative social media programs that drive net new.

• Coordinated google ids, managing data points, tracking content
• Reviewed marketing materials and needs, ensuring accuracy and adherence to brand guidelines

Thornhill, ON

• Developed graphics and visual images for upcoming programs, new clinics, logo design, and new medical services using Photoshop and InDesign.
• Contributed to and developing,marketing plans and strategies towards upcoming projects.
• Launched the opening of the Diagnostic Imaging Centre
• Consult with potential manufacturer on the purchase of BMD and Ultrasound Machines
• Designed the marketing campaign for the new clinic (flyers and website)
• Recruited BMD technicians

• Managed multiple social media platforms to strategically attract corporate enterprises to UBIQ’s product #startup
• Conducted social media plans that meets UBIQ’s objectives and growth strategies
• Executed recruitment initiatives within the University of Waterloo Campus
• Identified, monitored competitors and research market conditions towards our Ubiq product

Toronto, Canada Area

• Executed recruitment and selection procedures (i.e. preparing job descriptions, vacancy notices, checking formal requirements, and eligibility criteria)
• Conducted preliminary screening interview on behalf of IG
• Provided evaluations of potential candidates and future HR procedures for incoming interns.
• Designed a step-by-step recruiting manual for incoming interns
• Researched and provided logistical support for training and employee engagement activities
• Actively developed marketing initiatives for recruitment; such as posting on University recruiting websites

Centennial Pool& Fitness Studio, 161 Newkirk Road, Richmond Hill, On

• Communicated effectively with co-workers and patrons
• Provided professional customer service
• Worked with teams of Lifeguard to execute protocol in emergency situations

Digital Marketing Analytics Certificate

Bachelor Of Arts (Ba), Honours Arts And Business

Activities and Societies: Intramural Softball Team, Waterloo Chamber Music Group, Velocity, Waterloo ChoirHuman Resources Management.