Marketing Project Lead
Stockholm, Stockholm, Sverige
Key responsibilities: • In this role, I worked high and low within the marketing field. I drove my own projects (ie drive in theatre and digital marketing projects), but also supported the team in their activities.• Responsible for our affiliate marketing strategy, which included planning andimplementing affiliate marketing campaigns as well as striving to develop and find new affiliate partners across the Nordics. Make sure we achieved the best CPO levels and worked with the most valuable affiliate partners. Data driven follow ups on all campaigns.• Set SoMe content plan and was involved in paid social media, as well as, growing our SoMe channels, in close cooperation with the Performance Marketing Manager. Data-driven follow ups on each bought social media, making sure the correct level of transactions is achieved on all campaigns.• Key stakeholder within SEO and our overall focus in this area. Worked closely with team members to ensure we do the most efficient activities to improve SEO for SF Anytime.• Managed our Influencer marketing collaborations across the Nordics.• Partnered up with Smart-TV providers (e.g. LG, Samsung) to ensure on-platformvisibility and featuring by planning promotional placement and sales activities. Datadriven follow ups on each campaign, including making sure we use the correct tracking methods.• Made sure overall marketing plan for the team is up to date and have control of marketing material production.• Main contact person for all production related topics, including writing briefs to production agency, making sure we work with the approved images, content etc, and making sure we keep deadlines and deliver our marketing campaigns in time.• Assist the team with Powerpoint presentations, external and internal newsletters and various types of marketing material.