Dapeng (Patrick) Cheng Email & Phone Number

Shanghai, China

Shanghai

Set up training system, including leadership training, product and technology training, sales and marketing training, and improved E-learning platform; Lead and implement training programs for plants, R&D centers, commercial team and external partners, driving “Enabling” for organization and business development Develop and deliver annual training plans that is aligned with key business imperatives and needs identified through job analysis, performance metrics, etc.Take charge of new employee training and support them to define their learning path. In addition, provide coaching and consulting to both individual contributors and people leaders, continuously evaluating learning effectiveness and driving improvementSupport the business model transformation from product sales to solution sales - develop and deliver training about Solution Selling framework, process, toolkit, case studies and best practicesProvide guidance and support for the implementation and evaluation of various leadership development and management trainee programs, including Commercial Leadership Program, Experienced Commercial Leadership Program, and Financial Leadership Programs etc.Leverage broad GE organization and engage with key stakeholders, i.e. commercial leaders, HR community and learning community across GE businesses and external expertise, developing and driving initiatives that cultivate a learning environment across commercial organizationLeverage GE Lighting Institute platform to deliver training programs, including leadership training, sales training, product training to drive “Enabling” for distributors and customers in relevant vertical markets (Building, Retail, Auto, Airport & Aviation, Industrial use, Transportation, Public sectors, etc.) Leverage GE Lighting Institute platform, including GE Edison Award, GE Leadership training program resources and initiatives, headquarters visit, technical events and other high-level business events to advance customer relationship

Shanghai

As P&L leader, responsible for developing China business of Optima, a prestigious battery brand - Based on company vision & values, develop and execute the Annual Operating Plan and build a strong customer-focused culture by implementing and managing initiatives and tools that aim to achieve customer satisfaction, loyalty and retention, as well as business targetsPlanned and rolled out Optimal business China strategy for B2B/B2C product development, marketing and sales to secure strong growth of sales and profit, e.g. go-to-market strategy, policies, objectives, operational activities and internal control procedures. Analyzed and identified market movements, opportunities, risks, competitor activity on an on-going basis in order to identify strategic and tactical aims, taking into account specific situations in ChinaDeveloped business in both scale and depth, by sharpening customer focus, integrating internal resources and strategical marketing support Established strategic sales channel, value-added distributor partnership and management systems in China, to support forecast accuracy, sales objectives realization, regional sales & marketing strategic plan execution, commercial capability improvement, winning over key accounts and projects in seven vertical markets (auto, military, heavy duty, marine, generator, building efficiency, global key account)Contributed to and executed the regional marketing plan, including launch plans, product positioning, pricing and promotional materials for the product portfolios, in line with the AP/global strategyBuilt and led a high performing China business team (Sales, Marketing, Product Management and Technical Support). Attracted and developed top talents while engaging, coaching and supporting team members to achieve personal performance excellence and business goals of China team, especially leading in coaching and managing the sales team to achieve the sales target

Shanghai

Worked for Honeywell Security Group, focus on government project; selling security intelligence system and solutions (including video products, access control products, alarm products, etc.) 2005 Honeywell “Growth and Customer Focus” Award 2007 Honeywell “Top Growth Sales” Award 2007 Honeywell “Star” AwardProactively developed key customers and projects, and successfully penetrated into vertical markets with high potential, including transportation, buildings, constructions, Intelligence City etc. Boosted sales by continuously building and improving intimacy with end-users, construction company -system integrators, distributors and design institutesSynergized efforts across departments to ensure sales planning delivery and get efficient technical, product and marketing supportSales revenue doubled year on year; projects won include Shanghai Subway Line 6, Shanghai Subway Line 8, Shanghai Pudong Airport, Shanghai F1 International Circuit, Shanghai Xiangyin Road Tunnel, Bank of China database center in Shanghai, and lots of Shanghai government-initiated projects

Shanghai

Work for China’s largest marketing consulting company, providing counseling services for Fortune 500 and other industry leading companiesLed the team to provide counseling and training of database marketing, direct marketing, CRM and integrated marketing; in addition, leverage market researches to guide clients’ marketing activities to improve brand power and customer satisfactionDeveloped new business to increase the market share in target industries

Mba, Business Administration And Management, General

Bachelor Of Law, Public Administration