Daphne Choo Email & Phone Number

Kuala Lumpur, My

Malaysia

Malaysia

Malaysia

• Internal communications lead, overseeing change management, employee engagement• Digital communications lead for corporate community management (internal & external)• Champion of Workplace by Facebook, introducing a new platform for internal communications• Devise communications framework & strategies and provide counsel across various business functions such as Human Resource, Marketing, Sales, IT, Supply Chain & Finance• Drive employee advocacy and corporate branding of… Show more • Internal communications lead, overseeing change management, employee engagement• Digital communications lead for corporate community management (internal & external)• Champion of Workplace by Facebook, introducing a new platform for internal communications• Devise communications framework & strategies and provide counsel across various business functions such as Human Resource, Marketing, Sales, IT, Supply Chain & Finance• Drive employee advocacy and corporate branding of HEINEKEN Malaysia's strategy & purpose• Drive the sustainability agenda and raise awareness of sustainability credentials among business stakeholders, both internal & external• Reputation management, including issues/crisis coordination and communication Show less

Kuala Lumpur, Malaysia

SUSTAINABILITY & CORPORATE RESPONSIBILITY (CR)- Manage corporate & sustainability reporting, data collection, and GRI indexing - Strategic planning for CR initiatives- Plan, generate and sustain awareness of CR programs within a budget of RM2.8 million- Stakeholder engagements - Facilitate and conduct focus group sessions, stakeholder feedback surveys, research analysis- Partner and engage with cross-functional staffing teams to carry out CSR projects- Lead and… Show more SUSTAINABILITY & CORPORATE RESPONSIBILITY (CR)- Manage corporate & sustainability reporting, data collection, and GRI indexing - Strategic planning for CR initiatives- Plan, generate and sustain awareness of CR programs within a budget of RM2.8 million- Stakeholder engagements - Facilitate and conduct focus group sessions, stakeholder feedback surveys, research analysis- Partner and engage with cross-functional staffing teams to carry out CSR projects- Lead and manage 'Drink Sensibly' (DS), leading the responsible consumption agenda in Malaysia- Develop outreach programmesCORPORATE FOUNDATION (GAB Foundation)- Lead the management of the GAB Foundation- Lead the management of river rehabilitation project (W.A.T.E.R Project) through smart partnership with local NGOs, government agencies, communities- Project manage the 10-months English Enrichment Training Programme for 72 teachers from 63 rural schools in 7 different states in MalaysiaCOMMUNICATIONS- Internal & external communications - Identify, develop and execute communications strategy for stakeholders & CR campaigns- Corporate branding exercise- Develop and design marketing communications campaigns and collaterals for CR initiatives- Copyedit, proofread, and revise communications- Organize corporate events e.g. AGM, press conferences, etc- Formulate and pitch interview angles for company spokesperson- Develop presentations, speeches and talking points for Management Team - Emcee SOCIAL MEDIA MANAGEMENT- Manage CSR branded social media channels for Drink Sensibly and GAB Foundation- Develop and manage online marketing campaigns, effectively drive brand awareness, engagement, and traffic to social media pages and websites- Launched 'Drink Sensibly' Facebook page and grew to 14,900+ followers in 4 months- Defines channel and content strategies and executes end-to-end with the team- Interactive communications, community building, smart targeting and influence building Show less

Singapore

A short-term assignment in Singapore as part of a development programme within HEINEKEN operating countries. Attached to the Corporate Affairs team and managed all things communications-related including internal communications, external communications, sustainability and stakeholder management.

Hq, Petaling Jaya

Key areas of responsibilities include:Propose, manage and control budgets, ideas, themes and time scales for corporate events and internal communications campaignsAssist in developing internal & external communication materials:- annual reporting, corporate reporting, Drink Sensibly campaigns- newsletters, e.g. corporate magazine, CR campaigns and projects- write-ups e.g. articles, financial results announcements, news releases, media responses- speeches… Show more Key areas of responsibilities include:Propose, manage and control budgets, ideas, themes and time scales for corporate events and internal communications campaignsAssist in developing internal & external communication materials:- annual reporting, corporate reporting, Drink Sensibly campaigns- newsletters, e.g. corporate magazine, CR campaigns and projects- write-ups e.g. articles, financial results announcements, news releases, media responses- speeches, presentation decks, memos, letters, announcements and notices- communication & media support to other departmentsCorporate positioning:- Corporate identity and visuals- Stakeholder engagementProject manage and coordinate various corporate events:- Annual General Meeting (AGM)- stakeholder and supplier engagements- financial results briefings for media and analysts- stakeholder engagement forum and sessions- corporate parties & networking sessionsCorporate social responsibility:- Assist to conduct and organize engagement sessions with various stakeholders e.g. employees, distributors, suppliers, business partners, media, community partners, government, etc- Drink Sensibly (DS) campaigns and activation- Maintenance of DS mobile app, website and inventory- GAB Foundation programme & events Show less

A comprehensive 18-month training program as a means of gaining exposure to various aspects of the Company’s operations. The on-the-job rotation to various departments includes coaching, mentoring, training and development. 1st department attachment (7 months): Corporate Relations & Legal - Corporate Responsibility 2nd department attachment (6 months):Marketing - Tiger Beer3rd department attachment (4 months):Sales - Distributor Development

Astro Arena

Design Thinking & Innovation

Bachelor, Communication (Broadcasting)

Stpm, Economics, Business, History, General Studies

Activities and Societies: Michealian English Language Society, Board of Quartermasters, Editorial Board, Michaelian Christian Fellowship

Sijil Pelajaran Malaysia, Science