Daphne Crenshaw Email & Phone Number

Clemmons, Nc, Us

Winston-Salem, North Carolina, United States

- Initiated, developed, and facilitated sales and marketing strategies resulting in increased assortments, sales, and profit $25MM- Manages and oversees customer relations as the primary point of contact- Conducted business reviews with cross-functional teams such as marketing, merchandising, forecasting, planning, and customer service.- Effectively managed trade and budget plans to deliver growth and profit, overseeing markdowns, advertising, and marketing budgets for a specific business category.- Collaborated with retail planner to create strategic financial/sales plans on a monthly, quarterly, and annual basis

Winston-Salem, North Carolina, United States

- Maintained annual Financial Plans for Seasonal Active $150MM- Presented monthly strategies to gain alignment and sign off on changes from Senior team members- Worked closely with Account Managers to analyze and meet demand fluctuations in their forecasts.- Aligned with Capacity Planning to effectively communicate and implement capacity needs in all downstream systems.- Partnered with Production planning in identifying and maximizing lead time production opportunities

Winston-Salem, North Carolina, United States

- Led retail planning and replenishment efforts for a $380MM WalMart business encompassing Missy, Plus, Men's, Boys, and Girls departments.- Generated customer annual plans aligned to Marketing P&L and communicated assumptions to cross-functional teams for base line plan creation.- Developed presentation assortments per store layouts based on space allocation, by modeling early sales performance to determine volume groups.- Created detailed buy sheets outlining in-store timing, volume groups, assortments per fixture, and replenishment.

Winston-Salem, North Carolina, United States

- Instrumental team member responsible for $208MM business at WalMart across Ladies and Mens, casual wear departments.- Responsible for creating seasonal financial plans (Retail Ladders) by fineline/style. This included working closely with Walmart Retail Planners to determine total units, store set volume / replenishment flow and exit strategy timing

Winston-Salem, North Carolina, United States