Responsible for developing and implementing marketing strategies for credit card acquisition at Elan Financial Services. Developer of multiple new channel initiatives which consistently exceed business line goals. Work with various internal and external partners to test multi-channel marketing programs and analyze campaign results to further enhance and expand programs.Responsible for establishing and managing marketing strategies for High Value Business Card Sales and Acquisitions across Elan partner FIs. Create metric-performance tracking and customized processes for support, training, and marketing collateral with direct sales team.

Responsible for managing marketing strategies and campaign development for custom Elan partner FIs. Worked to drive new credit card acquisition through multi-channel promotions which included digital sales tools and assets, customized marketing materials, and unique engagement campaigns. Team lead for strategic digital campaign planning for new and existing web acquisition tools on client facing web portal which includes tool testing, analytics review and input into functional design. Leader in collaboration between external vendors, compliance, and technical and analytics team to determine next steps based on KPIs.