Leader in the formation and success of the creative lifecycle of content, from conception to post-production and optimization. Building end-to-end content strategy, driving day-to-day planning and execution of content. Writing is designing. Big believer in the power of authentic, people-first connections. At Charles Schwab, I work as a Content Strategist to build and enhance experiences in the Service Advisor Center.At The Forum, I work as Director of Content to create winning content strategies and optimal user experiences for B2B and B2C in industries including tech, healthcare, medical devices, construction and manufacturing, energy management, telecom manager solutions, engineering, ITSM, and retail. Full website builds, ebooks and white papers, case studies, blogs, email, and social media.Effective strategies to propel audience growth resulted in: - Doubling of total impressions in search engine results for a high-profile building products manufacturer. - Increasing the position from 22 to 12 in search engine results for a competitive product-based and GEO-targeted keyword. - Doubling website referrals from search engine results for a high-profile building products manufacturer. - Over 60 phone calls and 220 clicks from Google Search Ads for commercial technology services. - Increased overall website traffic by 174% for an industry leader in commercial retail. - Increased leads overall by 300% for building products manufacturer [90 day results] - Increased leads overall by 303% for a leader in commercial retail.At Babylon Health, as a Content Strategist, I wrote our company-wide Style Guide and designed a Center of Excellence for content engagement, along with an international blog calendar and strategy, and member flows throughout the Activation experience to bring the promise of 24/7 digital healthcare to a worldwide audience.At IBM, I oversaw blog strategy and execution along with YouTube strategy and execution for IBM Systems. Editor-in-chief of the IBM Servers & Storage Blog, overseeing performance and insights.Results: - Top 10-performing IBM blog averaging 12-15k visitors monthly. - Video lead for strategy on YouTube and MediaCenter (IBM's central video platform,) overseeing content strategy, creative models, execution and amplification. Ran the “Make Less Matter More" content audit, reducing 5 YouTube channels to 1, and removing over 2k videos down to 120 high-quality videos representative of the Systems brand. 9.38k subscribers.