Drove significant revenue increases by optimizing cross-channel strategies:• Developed new social media strategy that increased followers 600% YoY and traffic by 200% • Optimized SEO, resulting in a 500% increase in traffic via organic search• Created new Klaviyo strategy that increased email opens by 140% and conversions by 2000% • Recovered lost revenue from abandoned carts and window shoppers with Klaviyo automations• Repackaged existing products into new bundles, resulting in six figures of new revenue Improved digital marketing infrastructure:• Integrated Klaviyo with Facebook Ads, Google Ads, and Odoo ERP to ensure that customer interactions are tracked across all platforms• Set up advanced audience segmentation in Meta Ads Manager to maximize ROI• Redesigned Shopify site to optimize user journey, and integrated the site with Odoo ERP• Developed a new quote creation form for the website, freeing up hours a day for the customer service team

Rebuilt Shopify theme from scratch, resolving years of legacy code and usability issues. Optimized email program in Klaviyo to deliver same-day sales and drive foot traffic to store.

• E-commerce Platform Configuration: Managed configuration and setup of Shopify, including theme design, site navigation, tag management, and structured data. Maintained all site content, including product catalog, banners, and FAQs.• Campaign Execution: Produced regular email campaigns with Klaviyo, often achieving clickthrough rates around 5%. Curated and published content for Instagram, coordinating with on-site merchandising. Targeted paid media via FB Ads Manager.• Product Presentation: Collaborated with merchandising managers to curate homepages, organize product categories, and optimize navigation. Executed visual merchandising strategies for new releases, featured products, and promotions.