Daphne Khoo Email & Phone Number

o Formulate pricing strategies on Origin and Destination level and monitor key performance indicators against targetso Monitored competitors' fare levels and pricing strategies on key Origin and Destination and proposed both reactive and predictive responses to Revenue Management Officeo Conducted regular published fare reviews and pricing proposals for promotional campaigns to ensure fare competitiveness across all market segmentso Leveraged on pricing and new fare products as a brand proposition to realize new revenue potential across all market segmentso Defended and grew market share on Origin and Destination level by introducing incentive plans for key agents and rolling out tactical private fareso Monitored sales performance of each distribution channel and actively identified revenue maximizing opportunities through the utilization of business data analytical tools such as MIDT, DDS and Qlikview/Qliksenseo Created reporting dashboards for regular monitoring of key performance indicators against target and provide insights for local sales teams to evaluate their strategy and approacho Coordinated with cargo team to propose day of week/operating flight changes and flight reinstatements with an aim of optimizing network connectivity to capture sales opportunities

o Market Specialization – Thailand, Vietnam, Taiwan, Japan, Koreao Formulated effective revenue maximizing strategy through flight optimization and sound inventory control measures o Continuously fine-tuned revenue management systems in accordance to changing market demand trends to maximize yield potentialo Calibrated market positioning through pricing adjustments and tailored pricing strategies on regular fare structure and tactical fareso Ensured timely and accurate update of fares in relevant distribution channelso Worked closely with overseas managers and market contacts to identify sales opportunities for each market segmento Identified performance trends, highlighted market gaps and shared market findings with sales managers to identify sales opportunities for each market segment and introduce competitive fares to capture incremental traffic o Set group policy, processes and fare systems for developing marketso Ensured high accuracy on market demand forecast on a monthly basis to meet budgeted revenue

o Fulfilled store operational requirements through manpower scheduling and job delegationo Maintained optimal stock levels to ensure timely availability through reordering and returning excess/aging stockso Managed vendor performance through injection of newness in merchandise mix, ensuring timely deliveries and offerings are competitively pricedo Assisted in open-to-buy tabulations, strategic pricing and purchase order quantitieso Worked closely with marketing to conceptualize new buys for the season and maximize exposure on both above the line and digital channelso Critically analyzed and assessed internal systems along with the level of synergy across these systems to provide solutions that encourage operational efficiency

Overseas Internship (UAE-Dubai)o Developed content plans for clients’ social media channelso Prepared online content on reviewing growing marketing trendso Conducted competitor, global and regional trend analysis to be incorporated into a client pitcho Provided new insights in clients’ social media advertising strategy based on statistics extracted from their social media platforms

Bachelor’S Degree, Business Administration, Management And Operations

Bachelor Of Business Administration - Bba, Business Administration, Management And Operations

Winter Exchange Program - Modules Taken: Project Management, Internet Marketing, Innovation Management, Education, Language.