- Strategize, launch, and optimize online ad campaigns to elevate brand and store recognition, resulting in increased sales and customer engagement.- Spearhead monthly promotion planning for the online store, effectively managing membership privileges to drive customer retention and loyalty.- Serve as lead content planner and copywriter, overseeing social media campaigns across Facebook, Instagram, XiaoHongShu, and blogs to maintain brand consistency and enhance audience engagement.- Manage end-to-end KOL marketing campaigns, including forecasting, execution, monitoring, evaluation, and optimization to maximize campaign effectiveness and ROI.

- Develop content strategy and create compelling copy for e-commerce platforms Taobao and Tmall, driving brand awareness for Korean beauty products in the Chinese market.- Administer China's SNS accounts and lead content planning initiatives for platforms such as Douyin and Xiao Hongshu to foster brand engagement and community growth.- Conduct business PR activities and research KOLs, fostering strategic partnerships and collaborations to amplify brand reach and visibility.- Collaborate with KOCs across various social media platforms in Malaysia to drive brand advocacy and user-generated content initiatives.

- Oversaw the production of billboards, bus ads, magazine ads, and flyers, ensuring meticulous attention to detail in visual and color consistency before their public release.- Managed media buying processes, securing placements for advertising across a diverse range of platforms including websites, radio, magazines, digital signage, and newspapers.- Fostered strong relationships with media outlets, facilitating the publication of press releases and the distribution of client information to enhance brand visibility and awareness.- Demonstrated a commitment to client satisfaction and retention by delivering clear and compelling insights into the return on investment (ROI) of advertising efforts.- Designed and evaluated highly successful advertising campaigns targeted at specific demographics, leveraging online platforms to establish a robust online presence, curate engaging content, cultivate a loyal following, and effectively manage social media accounts.

- Completed tasks assigned by supervisors and managers; - Learned how to plan events, manage payments for projects and campaigns, provide manpower for events, and manage the manpower; - Communicated with clients to present work progress and provide solutions to any difficulties in meetings.

- Participated in review meetings and contributed to project planning; - Set up and made arrangements for company booths during events; - Successfully achieved the company's sales targets for its products.