Daphne Lin Email & Phone Number

Palo Alto, Ca, Us

• Work with 6 strategic alliances partners to support NA business categories include consumer, commercial, and corporate marketing.• Work with NA category leads to support the business challenges and opportunities with the necessary Partner Demand Generation funds with a focus on the strategic initiatives in accordance to the market’s 4P plans. • Act as a liaison facilitating the process of the Alliances pricing requests to contribute to the market’s competitiveness and business goals.

Palo Alto, Ca, Us

• Drive partnership programs with Intel, AMD, Microsoft, Nvidia, Google, and more. Collaborate with partners on co-marketing campaigns, go-to-market strategy, and new product launches.• Responsible for end-to-end partner management, from business case proposal, funding negotiations, campaign planning and execution, to reporting and performance analysis.• Grow 1-2 strategic new partnerships annually and expand existing partner programs to include hp.com’ s consumer PC, commercial PC, and accessory business categories.• Negotiate optimal partner programs to drive strategic growth segments including gaming, premium, creator, and more.• lead with cross functional teams, include demand generation marketing, merchandising, and call center sales team to plan and execute co-marketing campaigns with partners.

Palo Alto, Ca, Us

• Responsible for end-to-end product management, from product assortment, pricing & promotional strategy, inventory forecasting, to end of life management.• Worked with global team to define products optimized for hp e-commerce. Analyzed data and market insight reports to assess future trends and create optimal product assortments.• Analyzed price elasticity and sales performance to accurately forecast inventories.• Worked with planner on E&O mitigation.• Created innovative product configurations that stand out from competitors. • Conducted competitor analysis on weekly basis and deployed marketing & promotional plans.• First to develop strategic partnership and negotiated first funding program for hp e-commerce since 2014 Q4.

Palo Alto, Ca, Us

• Drove consumer notebook product definition with R&D teams to assure an effective product launch within regions, successfully delivered over 20 consumer notebook products.• Being the liaison between regions and R&D project teams. Communicated regions requirements and business case to project teams, and provide updates to regions on project status, launch plans, and scope changes.• Reviewed and reconciled cost issues with ODM partner managers and commodity procurement managers. Published monthly cost simulation tool to communicate cost trends with global and regional product managers.