Craft overarching brand and distinct laptop lines' value propositions, target audiences, and establish marketing messaging and visual styles for WW to follow. Spearhead the impactful international marketing campaigns and collaborate extensively with regional teams across PA, EMEA, PAP, and China, ensuring seamless local adaptation and exceptional performance. Additionally, assumed global social media manager for 1 year, devising and executing strategic operations across Acer global Facebook, Instagram, Twitter and LinkedIn. Organized and streamlined content planning, production, and paid media optimization.Key Accomplishments:- Teamed up with three global macro influencers, experts in their fields, to promote our eco-friendly laptops. This campaign leveraged the influencers' reach to advocate for an environmentally conscious lifestyle, seamlessly weaving the principles of sustainability into both personal and product narratives. Effectively conveyed the message that small gestures, from individual recycling to corporate use of recycled materials, drive impactful change.

Oversaw the Super Brand Day campaign(超級品牌日), a comprehensive offering tailored for tier 1 brand partners on Shopee, the e-commerce channel. Implemented a data-driven marketing approach, collaborating closely with business managers to swiftly incorporate real-time adjustments for optimal campaign performance and ensure the attainment of robust sales KPIs.

Led the development and execution of localized Integrated Marketing Communication (IMC) plans, with a primary focus on the monitor and tablet product lines. Key Accomplishments:- Revitalized flagship product, Tab S6's productivity narrative with the No PC Challenge(無筆電挑戰), achieving a remarkable 6% market share gain in an Apple-dominated sector. -Amplified outreach to the younger generation through the influencer-centric social campaign(未來好筆說) for mid-range tablet made for students and social rookies. Garnered 1 million views and received over 50,000 positive engagements in likes and comments.- Elevated gaming monitor eSports market presence through strategic resource exchange and efficient budget allocation, resulting in a YoY sales growth rate surpassing 20%.