Daphne Lui Email and Phone Number

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐉𝐔𝐏𝐀𝐒 𝐎𝐟𝐟𝐢𝐜𝐞 (𝐉𝐎)• Lead, coach and develop all teams in JO to accomplish JUPAS’ proposed mission• Ensure secure custody and proper usage of applicants’ and institutions’ data in compliance with the provisions of the Personal Data Protection Ordinance (HK); and ensure JUPAS’s operations comply with, the laws and education policies of Hong Kong• Manage budget and resources for regular reporting to independent auditors and governing… Show more 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐉𝐔𝐏𝐀𝐒 𝐎𝐟𝐟𝐢𝐜𝐞 (𝐉𝐎)• Lead, coach and develop all teams in JO to accomplish JUPAS’ proposed mission• Ensure secure custody and proper usage of applicants’ and institutions’ data in compliance with the provisions of the Personal Data Protection Ordinance (HK); and ensure JUPAS’s operations comply with, the laws and education policies of Hong Kong• Manage budget and resources for regular reporting to independent auditors and governing bodies𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Work closely with JUPAS’s stakeholders; to synchronise JO’s operation with higher education institutions, secondary schools, various education departments to maintain systemic integrity and maintain operating principles of the JUPAS admissions system while fulfilling institutions’ / partners’ diverse needs and objectives𝐂𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 𝐨𝐧 𝐉𝐔𝐏𝐀𝐒 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 (𝐂𝐉𝐎) 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐉𝐔𝐏𝐀𝐒 𝐁𝐨𝐚𝐫𝐝 𝐨𝐟 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (𝐁𝐨𝐌)• Continuously review and propose timely solutions to the CJO and the Board to improve JO’s operations and IT systems according to relevant trends and changes in the educational landscape, and the evolving needs of JUPAS stakeholders• Act as Secretary to CJO, Board and different working groups, and participate as an active member to effectively advise on, and contribute to, these bodies’ deliberations and discussions to enable informed decision making Show less

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐈𝐏𝐄 𝐃𝐢𝐯𝐢𝐬𝐢𝐨𝐧• Review and fine-tune divisional policies and guidelines, prepare costing and propose fee recommendations 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐈𝐏𝐄 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬• Identify potential for new business and formulate annual sustainable business plan for existing IPEs • Review Division’s historical data, set budgets, develop manpower and resource plans and implement• Identify and follow up on business leads, liaise and… Show more 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐈𝐏𝐄 𝐃𝐢𝐯𝐢𝐬𝐢𝐨𝐧• Review and fine-tune divisional policies and guidelines, prepare costing and propose fee recommendations 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐈𝐏𝐄 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬• Identify potential for new business and formulate annual sustainable business plan for existing IPEs • Review Division’s historical data, set budgets, develop manpower and resource plans and implement• Identify and follow up on business leads, liaise and negotiate with external parties to grow Division’s income𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐂𝐡𝐚𝐧𝐠𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Set up the workflow and provide input to system development of new, critical or large scale examinations, liaise with the clients, oversee the initiation and implementation of these examinations 𝐕𝐞𝐧𝐝𝐨𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Manage relationship with contractors/vendors/business partners, including the professional development of division staff and a pool of over 1,000 contractors working as examination personnel𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩• Contribute to the overall goals of the HKEAA as a member of the Leadership Team Show less

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠• Develop and manage the regional marketing strategy for Exams, ensuring alignment to global SBU marketing strategies and plans, regional business objectives• Evaluate and approve countries strategies for Exams for different segments including agents and schools • Monitor marketing performance at regional and country levels (Market Share, YOY volume growth and other KPIs) and work out actions plans when necessary• Direct Market research, customer and competitor… Show more 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠• Develop and manage the regional marketing strategy for Exams, ensuring alignment to global SBU marketing strategies and plans, regional business objectives• Evaluate and approve countries strategies for Exams for different segments including agents and schools • Monitor marketing performance at regional and country levels (Market Share, YOY volume growth and other KPIs) and work out actions plans when necessary• Direct Market research, customer and competitor insight and champions the sharing of insight and analytics𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲, 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 & 𝐩𝐫𝐨𝐛𝐥𝐞𝐦-𝐬𝐨𝐥𝐯𝐢𝐧𝐠• Recognise best practices, insights from previous experience to develop plans and resolve issues and risks 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭• Identify opportunities for improvements and working collaboratively with global marketing team and the Centre of Excellence in UK, while maintaining relevant governance arrangements in region 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 & 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Using agreed systems and processes, plans and manages the regional budget for Exams marketing activities, and conducts monthly and year-end reporting on income and expenditure, profitability and risk• Oversee marketing budget based on understanding of value for money/cost effectiveness𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Member of and active contributor to the Regional and Global Marketing Governance team• Line Manage and provides directions, advice and support to country teams on marketing strategies and plans Show less

• Design, facilitate and implement the annual marketing plan and budget • Employ communications tool including print, public relations, direct marketing, strategic partnerships, events marketing, on-line and viral marketing to promote SCAD• Working with admission, faculty, student success to develop marketing activities to reach recruitment target• Enrich current student experience through organizing orientations, career fair/talk and social events • Design, organise and… Show more • Design, facilitate and implement the annual marketing plan and budget • Employ communications tool including print, public relations, direct marketing, strategic partnerships, events marketing, on-line and viral marketing to promote SCAD• Working with admission, faculty, student success to develop marketing activities to reach recruitment target• Enrich current student experience through organizing orientations, career fair/talk and social events • Design, organise and execute community outreach projects that drive positive PR and develop public interest about SCAD• Engage in all aspects of the corporate relations area including corporate proposals, securing corporate sponsorships and cause-related gifts. Identify, cultivate and solicit prospects Show less

• Positioned BlackBerry as the preferred wireless solution to Enterprises. Generate demand and interest via POC, seminars and events sponsorships and brand building activities• Developed and managed the marketing promotions of BlackBerry Smartphone via the Distribution Strategy in Hong Kong (open market) and Carrier retail • Focus on maximizing conversion of customer foot-traffic and efficiency of RIM sales in store(i.e. promoters) in a sustainable and mutually profitable… Show more • Positioned BlackBerry as the preferred wireless solution to Enterprises. Generate demand and interest via POC, seminars and events sponsorships and brand building activities• Developed and managed the marketing promotions of BlackBerry Smartphone via the Distribution Strategy in Hong Kong (open market) and Carrier retail • Focus on maximizing conversion of customer foot-traffic and efficiency of RIM sales in store(i.e. promoters) in a sustainable and mutually profitable manner• Deepened engagement and build positive relationships at carriers, channel partners and distributors’ level• Oversaw ATL, BTL, Social, Digital, Market Research and Event activities for Hong Kong and Taiwan Market Show less

• Managed communications and Implementated global marketing initiatives to the region. • Managed annual marketing budget and co developed marketing plan with carriers, on both enterprise and retail level • Planned, budgeted and executed New Product Introduction as well as demand generation of inlife product• Responsible for the carriers in following geographic regions : Singapore/Thailand/Australia and New Zealand /India /Philippine/Hong Kong/Malaysia

• Plan, create and execute demand/revenue generating campaigns by datamining customers to be reached by telemarketers for renewal of licenses and create cross sell opportunity; • Build a close loop model to ensure the leads generated are closed via Microsoft partners; • Define communication strategy to reach customers about product and programs updates for demand generation

• Sell/Market Web Server products to target verticals including telco, utility and SMB• Identify and develop strategic accounts with major account Team and achieve sales targets