Daphne Rivera Email & Phone Number

New York, Us

• Partners with marketing teams to create and manage start to finish email marketing programs to drive consumer revenue across clients.• Coordinates marketing campaign execution including creative direction, production and asset management, and quality assessment.• Works with analytics team in developing, analyzing, and recommending strategic and tactical testing opportunities on marketing, content, and merchandising campaigns.• Creates reports analyzing campaign performance, list engagement, and test results.• Provides support for ad-hoc analytical and tactical programs and campaigns for the marketing team.• Collaborates across the organization to optimize client marketing efforts.

Milan, Italy, It

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.• Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email, sms, direct mailing, outbound calls)• Manages CRM calendar• Supports customer strategies and new loyalty and rewards programs development• Produces Marketing Communications plan from the Marketing Plan supplied• Collaborates with global CRM team and cross-functional areas to execute and evolve the program• Manages external & internal agency relationships to maximize efficiencies.• Collates campaign results, review against projected results and make decisions that continually improve performance• Drives the customer experience across channels including email, OMNI, and in-store touchpoints; connecting assets, offers, perks and trigger emails• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.• Collaborates with global CRM team to manage budget & forecasting for CRM related activities.• Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology• Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for LC and drive retention goals.• Partners with the LC at Macy's team to brief and develop acquisition and retention efforts for the Macy's customer.

New Rochelle, Ny, Us

• Supports administrative needs of the marketing team and business owners.• Assists with the production of marketing materials and literature.• Coordinates the production of a wide range of marketing communications with other departments.• Provides support for marketing events and exhibitions as required.• Maintains library of promotional materials for all supplemental products and maintains marketing calendar up to date.• Designs and executes email marketing campaigns through an ESP in HTML, including building landing pages.• Manages the email marketing calendar and keeps it up to date.• Creates social media content and manages social media for the parent company.• Uses CMS systems, such as Sprout Social, to manage all social media accounts.

• Contributes topic-specific articles related to beauty, fashion, and pop-culture.

• Implemented high-quality marketing strategy, including the creation and deployment of e-mail marketing campaigns through MailChimp.• Organized and participated in showroom and personal styling appointments.• Engaged in professional networking to maintain strong relationships with fashion brands, media professionals, and social media influencers and bloggers to drive partnerships.• Contributed writing pieces to the Magazine, including interviews and concert reviews.• Coordinated sample pick-up and return.

London, Gb

• Ensured customer service to clients to help make well informed purchases.• Updated sales floor with new merchandise.

Seattle, Washington, Us

• Merchandised sales floor and department's mannequins bi-weekly in order to showcase new merchandise.• Provided above and beyond customer service including: styling for special events, providing knowledge of merchandise/trends to create well informed purchases to reduce rate of returns, and provided one-on-one undivided attention to customers. • Built and maintained relationships with customers through personal outreach.

• Provided customer service to clients.• Became interim manager while owner was away, which included: making schedules, payroll, pricing of merchandise, and merchandising store.

• Assisted in classrooms with special needs children ages 3 to 5.

Master Of Professional Studies, Fashion Marketing

Bachelor Of Arts - Ba, Psychology

Education record