Regional General Manager
Current• APEC/ASEAN Operation excellence: Manage regional P&L with consistent profit contribution• Start up business in China. Develop long-term Strategy for China and Asia Pacific including S.Korea, Taiwan, Philippines, Thailand, Singapore, Malaysia, Vietnam, Indonesia and Hong Kong. • Transforming Digital Marketing: Created community sales approach with domestic social media channels, such as, Little Redbook, WeChat, Tik-Tok.• Building an innovative business model as B to C through e-commerce plateform. • Product e-commerce & channel strategy: Outperform competitor and market with sustainable sales growth in direct to market online/offline strategy.