Daphne Ash Email & Phone Number

London, England, Gb

London, Gb

Top 5 roles, responsibilities and career highlights at ARKK:- Developed go-to-market strategy for SaaS Automation Platform for senior finance and tax professionals. Identified TAM, SAM, SOM and core competitors, and wonder creation of core collateral including value proposition, messaging framework, buyer personas and core messaging for global solution covering VAT, and Transfer Pricing.- Created and managed brand awareness strategy elevating ARKK’s offering across media publications, digital advertising and event sponsorship, resulting in 26% uplift in website traffic and increasing Organic Search Terms by 98% YoY.- Lead 2019 project rebranding Arkk Solutions to ARKK in line with new SaaS offering. Managed over £100,000 of suppliers to deliver new brand including a new ‘mission, vision and values’, and collateral including full website rebuild, brand new logo and imagery, and SaaS product brochure updates.-Owned competitor analysis across all product lines. Gathered insights from customer-facing team members and conducted SWOT analysis to achieve extensive knowledge of RegTech, ESEF, VAT and Transfer Pricing competitors.-Supported company-wide strategic initiatives including securing £5 million of growth capital in 2018 and ISO-27001 certification in 2016.

London, Gb

London, Gb

London, Gb

London, Gb

I worked within the Digital team to increase the reach and success of Macmillan's Winter campaigns. I began by conducting extensive research into 2014 fundraising drives, and produced concise reports and evaluations of the successes and areas to improve upon in the future. I generated content for the Macmillan Wonderland Facebook and Twitter pages and organised a schedule for engaging with potential fundraisers. I co-ordinated the social media coverage of Macmillan's Winter Wonderland press night with over 200 guests. Towards the end of my time at the charity I worked on the main Macmillan account, and replied to and engaged with Macmillan's 200,000 Twitter followers.

Bellevue, Wa, Us

My responsibilities at Concur included data management, educating new prospects about our software, and arranging meetings for my executives. I developed relationships with key decision makers within our client base, primarily working with Financial Controllers and Directors. I developed my knowledge of the business travel and expense industry which has led to a greater understanding of budget setting.

Make It Happen Media are developing an App to draw customers back to Britain’s High Street. I conducted research into app market and created database of businesses to contact. Provided analytical data and advice to Company Directory. Worked with the marketing team to design the app and create promotional posters for Make It Happen Media. Ran the Twitter and Facebook accounts for the company.

Bachelor Of Arts (Ba), English

High School