Refine the agency's brand positioning, evolving the company to honour its core mission: help businesses become brands through social media strategies and solutions. Streamline the agency’s service offering to focus on and grow the most profitable business lines.Establishe strategic partnerships that have resulted in comprehensive integrated solutions for current and prospective clients.Create and implement processes for the growing accounts team in order to improve client experience.

Handled business development and client relations within 15+ industries, both B2B and B2C. Industries included beauty, wellness, cannabis, apparel, financial, and hospitality.Responsible for doubling the company’s net profit growth over 3 years, increasing our team to 12 people.Developed data-driven solutions based on business KPIs and industry trend research to oversee digital strategies implemented across various digital platforms (social media, paid, search, website, blog, and… Show more Handled business development and client relations within 15+ industries, both B2B and B2C. Industries included beauty, wellness, cannabis, apparel, financial, and hospitality.Responsible for doubling the company’s net profit growth over 3 years, increasing our team to 12 people.Developed data-driven solutions based on business KPIs and industry trend research to oversee digital strategies implemented across various digital platforms (social media, paid, search, website, blog, and influencer marketing). Show less

Lead a growing team of six at a boutique digital marketing agency that works on driving conversions for businesses and their communities.Human Development and Project Management through solution-based processes that lead a team of digital social media managers, strategists, analysts, designers, and content creators.Managed projects within client relations, simultaneously carrying out client and company goals.Identified opportunities to grow business with existing clients… Show more Lead a growing team of six at a boutique digital marketing agency that works on driving conversions for businesses and their communities.Human Development and Project Management through solution-based processes that lead a team of digital social media managers, strategists, analysts, designers, and content creators.Managed projects within client relations, simultaneously carrying out client and company goals.Identified opportunities to grow business with existing clients, strengthening our business relations and producing best-in-class projects across agency services. Show less

Spoke to audiences of 30+ on topics related to entrepreneurship and social media marketing, both in English and French.Project-based consultant services that specialized in digital marketing strategies, social media management, content curation and client support during internal trainings and innovation conferences.Social Media Brand Ambassador that worked in partnership with several Canadian Brands (beauty and wellness), leading to over 83,000 monthly views, an average engagement… Show more Spoke to audiences of 30+ on topics related to entrepreneurship and social media marketing, both in English and French.Project-based consultant services that specialized in digital marketing strategies, social media management, content curation and client support during internal trainings and innovation conferences.Social Media Brand Ambassador that worked in partnership with several Canadian Brands (beauty and wellness), leading to over 83,000 monthly views, an average engagement rate of 5.4%, and 4.5k followers. Show less

Management of all external communications, ensuring that the messaging was always clear, consistent, and engaging.Development and execution of all social media and web content for the company and its subsidiaries.Assisted the Creative Director and Production Manager on installations in the United Kingdom and Canada.