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Daphne Baxter is listed as Partner at Idea Loft at Idea Loft, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Daphne Baxter.
Daphne Baxter previously worked as Chief Strategist at Idea Loft and Partner, Strategic Planning Director at Ogilvy & Mather. Daphne Baxter holds Bsc Hons, Psychology, Sociology, Business Administration from University Of Toronto.
Daphne Baxter is a successful and respected brand, CXM, and content strategist. Her diverse and deep industry experience covers automotive, banking, cybersecurity, fashion, fin-tech, healthcare, hospitality, insurance, media, nonprofit, packaged goods, retail and technology. Her expertise includes brand innovation, new product and market development, customer experience, brand strategy, engagement planning and content development. Daphne was the researcher, strategist and author behind Converse’s “Just Rubber and a Blank Canvas” brand relaunch and tagline that has remained timelessly relevant after a decade; she was also credited with bringing back the iconic "Fruit Guys." More recently, Daphne built the category game-changer ValueInsured brand from the ground up. Prior to launching a successful independent strategy planning practice, Daphne was a partner and strategy planning director at Ogilvy & Mather in New York, and a brand planning director at The Richards Group in Dallas.
Listed skills include Creative Development, Product Innovation, Consumer Insights, Creative Strategy, and 16 others.
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Greater New York City Area
+ Currently consulting to enrich customers' experiences at Comerica Bank+ Developer of the AppRiver Cyberthreat Index for Business and all related content + Currently developing a comprehensive brand refresh, new content strategy and earned media campaign for AppRiver+ Creator of the American Housing Confidence Index+ Currently developing brand strategy.
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Daphne Baxter works for Idea Loft.
Daphne Baxter is listed as Partner at Idea Loft at Idea Loft.
Daphne Baxter is based in New York, New York, United States while working with Idea Loft.
Daphne Baxter has worked for Idea Loft, Ogilvy & Mather, The Richards Group, Fallon, and Bbdo.
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Daphne Baxter holds Bsc Hons, Psychology, Sociology, Business Administration from University Of Toronto.
Daphne Baxter is listed with skills including Creative Development, Product Innovation, Consumer Insights, Creative Strategy, Integrated Marketing, Digital Strategy, Brand Development, and Brand Architecture.
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