Chief Strategist
Current+ Currently consulting to enrich customers' experiences at Comerica Bank+ Developer of the AppRiver Cyberthreat Index for Business and all related content + Currently developing a comprehensive brand refresh, new content strategy and earned media campaign for AppRiver+ Creator of the American Housing Confidence Index+ Currently developing brand strategy, digital strategy and all contents for new fin-tech company ValueInsured, the only provider of home equity insurance in the U.S., backed with US$8 billion capital by the Everest RE Group+ Brand relaunch strategy for The James Hotel North America+ Social media strategy for Arthur Ashe Institute for Urban Health+ Brand repositioning and cross-channel engagement strategy for Excellus BlueCross BlueShield+ Consumer research, brand repositioning and creative strategy for Univera Healthcare+ Reward card program innovation for Capital One Bank+ Brand consulting and creative development for Inner City Scholarship Fund+ User experience and brand repositioning research for Las Vegas + New product development, B2C and B2B marketing consulting for Aegon Financial Services+ Brand strategy and engagement consulting for The Catholic Church+ Engagement planning and content integration consulting at Euro RSCG New York (now Havas)
