I am an entertainment marketing executive who has spent the last 20 years connecting brands to the entertainment space. Highlights:*An expert in branded entertainment, specializing in product placement, promotions and the China market*International professional experience, strategic thinker, problem-solver. Emphasizes a fun, energetic, team work environment -comfortable meeting the CEO or having a beer with the team*Proven track record of drafting and negotiating multi-million dollar integrated marketing partnerships – nearly $1 billion USD in media value*Extensive experience with marketing partnerships with Chinese brands – over $500 million USD in media value*Integrated brands into more than 2,000 feature films and television shows - working with top level entertainment partners such as Marvel Studios, Warner Bros., 20th Century Fox, Universal Pictures, Paramount Pictures and Amazon Studios. Managed the team who integrated brands with such artists such as Britney Spears, Maroon 5, Lady Gaga, Meghan Trainor, Katy Perry and others.*Lead the team responsible for connecting content to brands. From partnerships with A-List talent and artists, like Leonardo DiCaprio and Lady Gaga, to sponsorships of award shows and premieres to captivating film moviegoers with compelling brand integrations and promotions our team prided ourselves on moments that audiences remember. *Diverse client experience including Bang & Olufsen, Brown-Forman, Bulgari, BMW Group, Carlsberg, Casio, Clearblue, Salvatore Ferragamo, Google Duo, Lacoste, Lamborghini, Lancôme, LilySilk, Mengniu, MV Agusta, Nokia, Panasonic, Rimowa, Santa Margherita, Skype, Tag Heuer and World Wildlife Fund.*Interviewed as an expert on entertainment marketing, interviews include Fox News Money For Breakfast, Forbes, Variety, Hollywood Reporter, Madison & Vine and Inside Branded Entertainment *Honored as one of the 50 most impactful females in Hollywood in Variety’s 2008 Women’s Impact Report*Host of the podcast EntmtMktg: Confidential*Content creator at Room 96 Productions*Served as a guest lecturer at the University of the Pacific and UCLA
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Ceo + FounderEntmtmktg: Group May 2020 - PresentCulver City, California, UsWe help brands from around the world create entertainment moments that audiences remember. -
Executive Vice PresidentPropaganda Gem Jul 2019 - May 2021Culver City, Ca, UsReport directly to COO. Oversee business development and global daily operations. Devised and implemented strategic plan. Developed compensation and incentive program to boost profits, increase team member satisfaction and motivation. Increased new business leads by 1200% in 4 months. -
Vice PresidentPropaganda Gem Jan 2014 - Jul 2019Culver City, Ca, UsOversee the production team and spearhead brand integration and promotional activation activities for our diverse client roster. Under my directive, the production division is responsible for identifying and executing film, television, music video and video game endeavors, as well as handling talent relations, licensing and events.
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Managing DirectorPropaganda Gem Nov 2004 - Jan 2014Culver City, Ca, UsPromoted from within. Responsible for North American operations. Daily responsibilities included overseeing feature film and television product placement and promotional activities; liaising with studios and international offices; working with a variety of luxury clients to implement entertainment objectives; communicated clients' marketing strategies to staff; supervised North American team and other HR functions.
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Director, Feature FilmPropaganda Gem Feb 2003 - Nov 2004Culver City, Ca, UsPromoted from within to oversee all activities of the Feature Film department. Monitored workload and assigned projects. Tracked film trends and film release landscape.
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Project Manager, FilmPropaganda Gem May 2000 - Feb 2003Culver City, Ca, UsReviewed scripts to identify key placement opportunities for clients. Liaised with studios and international offices. Worked with a variety of luxury clients to implement entertainment objectives. Responsible for internal reporting on ongoing film projects.
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Coordinator, Production ResourcesSony Pictures Entertainment May 1997 - May 2000Culver City, Ca, UsCoordinated the placement of promotional product in feature films and television shows. Assisted with the placement of Sony Electronics product in entertainment. Projects included Charlie’s Angels, Godzilla and Big Daddy. -
Assistant To President Of ProductionRastar Productions Dec 1995 - May 1997Handled administrative duties for the President of Production and Mr. Ray Stark. Maintained script library. Office and meeting coordination. Industry research and relations.
Daphne Briggs Education Details
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University Of The Pacific - Eberhardt School Of BusinessInternational Business -
University Of The Pacific - Eberhardt School Of BusinessBusiness Administration/Marketing
Frequently Asked Questions about Daphne Briggs
What company does Daphne Briggs work for?
Daphne Briggs works for Entmtmktg: Group
What is Daphne Briggs's role at the current company?
Daphne Briggs's current role is Founder - EntmtMktg: Group.
What schools did Daphne Briggs attend?
Daphne Briggs attended University Of The Pacific - Eberhardt School Of Business, University Of The Pacific - Eberhardt School Of Business.
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