Daphne Brogio Email & Phone Number

State Of Minas Gerais, Brazil

Belo Horizonte, Minas Gerais, Brasil

Sou responsável pelo levantamento e análise de dados de mercado para gerar insights e aumentar a geração de demandas qualificadas para o time comercial. Minha atuação abarca a análise da estratégia de branding, concorrência, stakeholders e criação de perfis de público-alvo por unidade de negócios da empresa visando melhorar a assertividade das ações comerciais.

Uberlândia, Brazil

• Led the development team of the unified corporate catalog platform, focusing on agile methodologies.• Supervised an automation integration to enhance products and image processing with AI software partners, and later, participated in the team of a proprietary automation system.• Designed the project of a demand management system and performance measurement of the corporate catalog team.• Supervision of the editing team and third parties.

Uberlândia, Minas Gerais, Brasil

Gerenciei o produto Catálogo Digital da rede Smart Supermercados, pré-processei dados e alimentei a plataforma com o cadastro de mais de 80 mil produtos enriquecidos. Fui responsável pela negociação com parceiros, fornecedores de bancos de dados comerciais, representantes da indústria e pela comunicação com o time técnico para melhorias na plataforma.

Uberlândia E Região, Brasil

Planejei o rollout de produtos digitais e o plano de lançamento e inbound marketing para a Universidade Martins do Varejo. Desenvolvi o site institucional e dashboards para acompanhamento do resultado de leads. Também fui responsável pelo relacionamento comercial com a indústria e pela captação de recursos para investimento em comunicação e ações promocionais.

Brasil

Atuei de forma consultiva para o desenvolvimento de pesquisas, relatórios, estudos de comportamento e segmentação de público. Executei a análise de mercado e do ambiente interno, do portfólio de produtos e do desenvolvimento das estratégias de comunicação para marcas de grande alcance. Fui responsável por entrevistar clientes e equipes de comunicação, extrair dados para relatórios de inteligência competitiva e gerar cenários para a tomada de decisão do brandbook, que é a entrega final da… Show more Atuei de forma consultiva para o desenvolvimento de pesquisas, relatórios, estudos de comportamento e segmentação de público. Executei a análise de mercado e do ambiente interno, do portfólio de produtos e do desenvolvimento das estratégias de comunicação para marcas de grande alcance. Fui responsável por entrevistar clientes e equipes de comunicação, extrair dados para relatórios de inteligência competitiva e gerar cenários para a tomada de decisão do brandbook, que é a entrega final da empresa para seus clientes. Show less

Chihuahua Area, Mexico

- Marketing Intelligence: data gathering and analysis for strategic decision-making.- Brand Management: analysis, plan and project IPS brand into north Mexican market.- Management: responsible for the creation and management of a new Marketing Department at the company.- Events: responsible for the organization and execution of two different expositions: ExpoMinera Chihuahua and ExpoIndustrial Chihuahua; also, the execution of two Lunch-n'-Learn events featuring Zebra Technologies… Show more - Marketing Intelligence: data gathering and analysis for strategic decision-making.- Brand Management: analysis, plan and project IPS brand into north Mexican market.- Management: responsible for the creation and management of a new Marketing Department at the company.- Events: responsible for the organization and execution of two different expositions: ExpoMinera Chihuahua and ExpoIndustrial Chihuahua; also, the execution of two Lunch-n'-Learn events featuring Zebra Technologies equipment portfolio.- Consulting: Strategic Marketing, Digital Marketing and Consultive Sales instruction for IPS Marketing Department.* Additional info: working daily with sales and the directive department to create information flow between all the departments, and between the company and the customers. Show less

Brazil

Corporate Image - logo design, visual identity development, endomarketing projects management and redesign of logos or identities.Publicity - Publicitary campaign creation and spare publicitary arts.Wayfinding - Wayfinding signs adequated to the company's branding and in compliance with official standards required by the business field of activity.Pattern and Surface - Pattern or surface design for printed and textile use.Package and Labeling - Package or label design for… Show more Corporate Image - logo design, visual identity development, endomarketing projects management and redesign of logos or identities.Publicity - Publicitary campaign creation and spare publicitary arts.Wayfinding - Wayfinding signs adequated to the company's branding and in compliance with official standards required by the business field of activity.Pattern and Surface - Pattern or surface design for printed and textile use.Package and Labeling - Package or label design for commercial and aesthetical utilization, paper structure design. Show less

Uberlândia E Região, Brasil

- Web design on clients demand; briefing; site content analysis and web architectures development; report results to clients. - Lojista Online new branding elaboration and management. - Clients active publicity accounts management: digital banners, social media templates, and posts.

Rio De Janeiro E Região, Brasil

- Trainee: assistance in “c (I Forum of Innovation in Executive Secretariat) at São Paulo and Rio de Janeiro. - Creation and management of: business social media, presentation layouts, graphics, and charts. - Exceptional activity: AAFlyGirls international project assistance - a coaching program to executive secretariat teams of international corporations in Brazil. Released in New York City by Pepita Consultoria in partnership with American Airlines and StarWood Hotels.

Master Of Business Administration - Mba, Projects Management

Practical and theoretical development of integration and project management, time and cost management, quality control, human resources.

Master Of Business Administration - Mba, Gestão De Marketing

Development of practical studies on Marketing Intelligence, Branding, Trade Marketing, Price Management and Accounts Management.

Bacharelado, Design E Comunicação Visual

“Best interdisciplinary project” award (highest score of all Social Communication courses). “Best graduation project” award (highest score.