Daphne Castillo Ureña work email
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Knowmad con propósito con una pasión por la innovación, la creación de valor y un enfoque en la ejecución. He hecho la mayor parte de mi carrera en la intersección de marketing estratégico y comunicaciones, operaciones, experiencia del cliente, tecnología, el liderazgo y el lado humano del cambio. Tengo con más de 25 años de experiencia liderando proyectos y equipos en entornos disruptivos y de alto crecimiento, trabajando con empresas en diversas industrias, incluidas : CPG, Banca, Servicios de transacciones globales, Servicios profesionales, Educación, Turismo y Tecnología.También soy coach en liderazgo certificada, mentor de startups y thought partner para empresas y firmas de consultoría de nicho.------Purpose driven knowmad with a passion for innovation & value creation, a focus on execution and a 25+ years track record across diverse company sizes, projects and industries including: CPG, Banking, Global Transaction Services, Professional Services, Education, Tourism and Tech. I have spent most of my career at the intersection of strategic marketing & communications, operations, customer experience, technology and the human side of change, leading projects and teams mainly in disruptive and high growth environments. I apply a holistic approach to help businesses connect the dots and find innovative solutions to complex business problems while delivering quantifiable results and empowering teams to embrace change and thrive in highly dynamic environments. As a collaboration leader, I bring together internal teams and outside partners to collaborate across the company, departments and locations and other stakeholders within their ecosystem.I am also certified leadership coach, startup mentor and thought partner for companies and niche consulting firms. I support women rights, sustainability, STEAM education, creative industries, and social good initiatives, connecting purpose driven companies with changemakers to generate synergies that can lead to a better world.
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CmoBcts ConsultingPeru -
CmoBcts Consulting May 2019 - PresentAcompaño a BCTS Consulting en la generación y ejecución de iniciativas estratégicas de marketing con el fin de aportar el máximo valor a sus clientes a través de servicios consultoría experta y la aplicación de tecnologías innovadoras.EXACTUS ERP | ADVANCED ANALYTICS | AGTECH | BPM | RPA | CONTENT MANAGEMENT | BI | WMSSocios tecnológicos: Softland, Oracle, SAS, SAP, Agrivi, UIPath, OpenText, Ultimus, Infor -
Asesor IndependienteIndependent Consultant Jul 2010 - PresentLima Province, PeruI help businesses uncover specific innovation, marketing and change issues and collaborate with them to apply a holistic approach to arrive at effective solutions. I mostly do white label consulting for niche consulting firms needing experienced project leads or advisory on topics at the intersection of marketing, technology and human transformation.I champion sustainability and social good initiatives, connecting purpose driven companies with changemakers to generate synergies that can lead to a better world.Think the specialties listed below are unrelated? They're not, Let's talk! Drop me a line: daphnecu (at) gmail.com or vía DMSpecialties: Strategic Marketing & CommunicationsSustainable Marketing StrategiesCRM strategiesChange Management & Innovation Customer Experience (CX) StrategiesLeadership CoachingSales Enablement StrategiesDigital Transformation Thought Partner
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Strategy DirectorFacile Studios Aug 2010 - Feb 2017Dallas | WorldwideAs part of an eclectic mix of entrepreneurs, marketers and strategists I advised on the high level strategy, curated context and devised marketing and social media strategies for startups and top brands. Developed concept and content for digital products.From startup acquisition marketing strategies to direct selling and multicultural marketing projects, we helped clients scale and thrive in a rapidly changing environment.
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Marketing ManagerBcts Consulting - Business Consulting & Technology Services 2006 - Jul 2010Peru- Responsible for the development and implementation of the firm's marketing plan, including lead generation campaigns and events in Lima and Bogotá in partnership with top tech partners: SAP, Business Objects, Oracle, Ultimus and Exactus (Softland).- Achieved an increase of over 30% in number of new leads and an increase of over 20% in conversions, mainly through targeted lead nurturing campaigns.- Developed & implemented the firm's first formalized brand strategy & standards.- Marketing Campaign Management: Developed digital & print strategies for new campaigns & ongoing promotions including website & outbound campaigns.- Planned events including trade shows, career fairs & sales meetings. - Developed and led the implementation of the internal consultant coaching project. Advised on change management component of software implementation projects. -
Vice President Worldwide Securities ServicesCiti 1998 - 2001Venezuela- Directly responsible for over 60 top global corporate accounts with over USD 1 billion assets under custody. WWSS product management and development.- Led local market projects aiming to simplify securities settlement process and facilitating foreign investor entry to the local stock market. Successfully achieved the reduction of the local securities account opening process from 90 to 15 days by reducing over 30 steps in the procedure.- Implemented the Market Watch program which led to a dramatic increase in customer satisfaction. As a result, the branch obtained Global Custodian's Top Rated status for the first time in 7 years. - Responsible for the lobbying efforts with local stock market entities which led to the implementation of the Central Securities Depository and better market practices.- Responsible for the successful Y2K software migration for the Securities Services division, earning the Citibank Y2K platinum award. -
Manager Worldwide Securities ServicesCitibank Perú 1995 - 1998Perú -
TreasuryCiti 1994 - 1995 -
TreasuryThe Coca-Cola Company 1993 - 1994Perú -
Marketing | Servicios ProfesionalesServicios Ejecutivos S.A. 1992 - 1993
Daphne Castillo Ureña Skills
Daphne Castillo Ureña Education Details
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Business & Management -
Ai For Leaders -
Leadership Coach Certification - The Coaching Project Canada -
Business Management
Frequently Asked Questions about Daphne Castillo Ureña
What company does Daphne Castillo Ureña work for?
Daphne Castillo Ureña works for Bcts Consulting
What is Daphne Castillo Ureña's role at the current company?
Daphne Castillo Ureña's current role is CMO.
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What schools did Daphne Castillo Ureña attend?
Daphne Castillo Ureña attended Georgia Institute Of Technology, Babson F.w. Olin Graduate School Of Business, Universidad Del Pacífico (Pe), Universidad De Lima.
What are some of Daphne Castillo Ureña's interests?
Daphne Castillo Ureña has interest in Crm Strategies, Services Marketing, Coaching, Data Driven Marketing, Change Management, Educational Marketing, Intranet Strategy.
What skills is Daphne Castillo Ureña known for?
Daphne Castillo Ureña has skills like Marketing Online, Social Media, Coaching Empresarial, Hubspot, Online Marketing, Marketing Analytics, Start Ups, Openai, Relationship Management, Content Marketing, Corporate Communications, Customer Experience Consulting.
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