Daphne Castillo Ureña

Daphne Castillo Ureña Email and Phone Number

Peru
Daphne Castillo Ureña's Location
Peru, Peru
Daphne Castillo Ureña's Contact Details

Daphne Castillo Ureña work email

Daphne Castillo Ureña personal email

n/a

Daphne Castillo Ureña phone numbers

About Daphne Castillo Ureña

Knowmad con propósito con una pasión por la innovación, la creación de valor y un enfoque en la ejecución. He hecho la mayor parte de mi carrera en la intersección de marketing estratégico y comunicaciones, operaciones, experiencia del cliente, tecnología, el liderazgo y el lado humano del cambio. Tengo con más de 25 años de experiencia liderando proyectos y equipos en entornos disruptivos y de alto crecimiento, trabajando con empresas en diversas industrias, incluidas : CPG, Banca, Servicios de transacciones globales, Servicios profesionales, Educación, Turismo y Tecnología.También soy coach en liderazgo certificada, mentor de startups y thought partner para empresas y firmas de consultoría de nicho.------Purpose driven knowmad with a passion for innovation & value creation, a focus on execution and a 25+ years track record across diverse company sizes, projects and industries including: CPG, Banking, Global Transaction Services, Professional Services, Education, Tourism and Tech. I have spent most of my career at the intersection of strategic marketing & communications, operations, customer experience, technology and the human side of change, leading projects and teams mainly in disruptive and high growth environments. I apply a holistic approach to help businesses connect the dots and find innovative solutions to complex business problems while delivering quantifiable results and empowering teams to embrace change and thrive in highly dynamic environments. As a collaboration leader, I bring together internal teams and outside partners to collaborate across the company, departments and locations and other stakeholders within their ecosystem.I am also certified leadership coach, startup mentor and thought partner for companies and niche consulting firms. I support women rights, sustainability, STEAM education, creative industries, and social good initiatives, connecting purpose driven companies with changemakers to generate synergies that can lead to a better world.

Daphne Castillo Ureña's Current Company Details
BCTS Consulting

Bcts Consulting

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CMO
Peru
Daphne Castillo Ureña Work Experience Details
  • Bcts Consulting
    Cmo
    Bcts Consulting
    Peru
  • Bcts Consulting
    Cmo
    Bcts Consulting May 2019 - Present
    Acompaño a BCTS Consulting en la generación y ejecución de iniciativas estratégicas de marketing con el fin de aportar el máximo valor a sus clientes a través de servicios consultoría experta y la aplicación de tecnologías innovadoras.EXACTUS ERP | ADVANCED ANALYTICS | AGTECH | BPM | RPA | CONTENT MANAGEMENT | BI | WMSSocios tecnológicos: Softland, Oracle, SAS, SAP, Agrivi, UIPath, OpenText, Ultimus, Infor
  • Independent Consultant
    Asesor Independiente
    Independent Consultant Jul 2010 - Present
    Lima Province, Peru
    I help businesses uncover specific innovation, marketing and change issues and collaborate with them to apply a holistic approach to arrive at effective solutions. I mostly do white label consulting for niche consulting firms needing experienced project leads or advisory on topics at the intersection of marketing, technology and human transformation.I champion sustainability and social good initiatives, connecting purpose driven companies with changemakers to generate synergies that can lead to a better world.Think the specialties listed below are unrelated? They're not, Let's talk! Drop me a line: daphnecu (at) gmail.com or vía DMSpecialties: Strategic Marketing & CommunicationsSustainable Marketing StrategiesCRM strategiesChange Management & Innovation Customer Experience (CX) StrategiesLeadership CoachingSales Enablement StrategiesDigital Transformation Thought Partner
  • Facile Studios
    Strategy Director
    Facile Studios Aug 2010 - Feb 2017
    Dallas | Worldwide
    As part of an eclectic mix of entrepreneurs, marketers and strategists I advised on the high level strategy, curated context and devised marketing and social media strategies for startups and top brands. Developed concept and content for digital products.From startup acquisition marketing strategies to direct selling and multicultural marketing projects, we helped clients scale and thrive in a rapidly changing environment.
  • Bcts Consulting - Business Consulting & Technology Services
    Marketing Manager
    Bcts Consulting - Business Consulting & Technology Services 2006 - Jul 2010
    Peru
    - Responsible for the development and implementation of the firm's marketing plan, including lead generation campaigns and events in Lima and Bogotá in partnership with top tech partners: SAP, Business Objects, Oracle, Ultimus and Exactus (Softland).- Achieved an increase of over 30% in number of new leads and an increase of over 20% in conversions, mainly through targeted lead nurturing campaigns.- Developed & implemented the firm's first formalized brand strategy & standards.- Marketing Campaign Management: Developed digital & print strategies for new campaigns & ongoing promotions including website & outbound campaigns.- Planned events including trade shows, career fairs & sales meetings. - Developed and led the implementation of the internal consultant coaching project. Advised on change management component of software implementation projects.
  • Citi
    Vice President Worldwide Securities Services
    Citi 1998 - 2001
    Venezuela
    - Directly responsible for over 60 top global corporate accounts with over USD 1 billion assets under custody. WWSS product management and development.- Led local market projects aiming to simplify securities settlement process and facilitating foreign investor entry to the local stock market. Successfully achieved the reduction of the local securities account opening process from 90 to 15 days by reducing over 30 steps in the procedure.- Implemented the Market Watch program which led to a dramatic increase in customer satisfaction. As a result, the branch obtained Global Custodian's Top Rated status for the first time in 7 years. - Responsible for the lobbying efforts with local stock market entities which led to the implementation of the Central Securities Depository and better market practices.- Responsible for the successful Y2K software migration for the Securities Services division, earning the Citibank Y2K platinum award.
  • Citibank Perú
    Manager Worldwide Securities Services
    Citibank Perú 1995 - 1998
    Perú
  • Citi
    Treasury
    Citi 1994 - 1995
  • The Coca-Cola Company
    Treasury
    The Coca-Cola Company 1993 - 1994
    Perú
  • Servicios Ejecutivos S.A.
    Marketing | Servicios Profesionales
    Servicios Ejecutivos S.A. 1992 - 1993

Daphne Castillo Ureña Skills

Marketing Online Social Media Coaching Empresarial Hubspot Online Marketing Marketing Analytics Start Ups Openai Relationship Management Content Marketing Corporate Communications Customer Experience Consulting Customer Service Management Business Insights Snowflake Sas Customer Intelligence 360 Sales Enablement Strategic Planning Seo Strategy Online Advertising Customer Experience Management Content Strategy Marketing Estrategia De Marketing Design Thinking Leadership Development Exactus Erp Change Management Marketing Digital Product Management Google Analytics Social Media Marketing Consumer Insights Sem Blogger Infor Wms Management Inbound Marketing Coaching Research Marketing Strategy Forcemanager Crm

Daphne Castillo Ureña Education Details

Frequently Asked Questions about Daphne Castillo Ureña

What company does Daphne Castillo Ureña work for?

Daphne Castillo Ureña works for Bcts Consulting

What is Daphne Castillo Ureña's role at the current company?

Daphne Castillo Ureña's current role is CMO.

What is Daphne Castillo Ureña's email address?

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What is Daphne Castillo Ureña's direct phone number?

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What schools did Daphne Castillo Ureña attend?

Daphne Castillo Ureña attended Georgia Institute Of Technology, Babson F.w. Olin Graduate School Of Business, Universidad Del Pacífico (Pe), Universidad De Lima.

What are some of Daphne Castillo Ureña's interests?

Daphne Castillo Ureña has interest in Crm Strategies, Services Marketing, Coaching, Data Driven Marketing, Change Management, Educational Marketing, Intranet Strategy.

What skills is Daphne Castillo Ureña known for?

Daphne Castillo Ureña has skills like Marketing Online, Social Media, Coaching Empresarial, Hubspot, Online Marketing, Marketing Analytics, Start Ups, Openai, Relationship Management, Content Marketing, Corporate Communications, Customer Experience Consulting.

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