Daphne Chea Email & Phone Number

Petaling Jaya, My

Mid Valley City, Kl

Mid Valley City, Kl

Spearhead branding exercises, content marketing, PR initiatives, and media relations for a portfolio of thriving brands focused on financial literacy, such as content IP, Money Money Home, and VI College - the foremost financial education and training provider across Singapore and Malaysia.

Mid Valley City

Lead and inspire a team of dynamic branding personnel to position VI College and its range of educational programs, while also profiling a roster of speakers and trainers.Spearheaded media collaborations and PR initiatives to establish and maintain VI's proposition as the leading FinEduTech company in the region.Craft and execute business strategies to identify and cultivate a pipeline of industry partners that deliver value to the investor community and customer base across Malaysia, Singapore, and Taiwan.Provide support for business expansion, B2B collaborations, and special projects, as the company ventures into new opportunities in the emerging Web3.0 space.Orchestrate outreach efforts with key opinion leaders and influencers to elevate VI College's brand and promote its educational offerings.Founding committee member of VI Club for Youth, a CSR initiative that delivers free financial education to students aged 16-24, demonstrating a deep commitment to social responsibility and community outreach.

Bukit Jalil, Kl.

Develop and implement communications vision and strategy for Astro's TV, radio, digital content, and movies under the Chinese business. This includes crafting and executing dynamic PR campaigns, developing key messaging, and preparing PR materials such as press releases, media briefing documents, and speeches.Curate and recommend compelling and exclusive content for the digital space and pitch spokesperson interviews to build thought leadership profiling. Plan and execute events, such as press conferences, group interviews, media briefings, and public showcases.Establish and maintain productive relationships with key media personnel in entertainment, feature, business, sports, and general news to elevate the company's profile and support business growth through collaborations and media partnerships.Elevate and strengthen the reputation of the Chinese business by identifying opportunities and threats and managing content and services issues proactively.

Petaling Jaya

Reported to Account Director and oversaw daily operations and client servicing for key accounts including British American Tobacco (Malaysia), Lexmark, and Mattel.Organized formal and informal activities to strengthen relationships with key media on clients' behalf.Managed daily media monitoring and translated news articles as needed.Developed proposals, timelines, and draft news releases for ad-hoc events.Responsible for producing monthly PR reports and contact reports.