Daphne Chen Email & Phone Number

Founder and creator of functional DTC apparel and handbag collection.Skilled at aligning design vision with brand identity to deliver purposeful, high-quality collections that resonate with modern consumers.Manage the entire design-to-production life cycle, including sourcing, prototyping, testing, and quality control.• Awarded Best Work Bags by Byrdie, 2024• Awarded Stamp of Approval by Condé Nast Traveler, 2023• Awarded Top Pick of the Year by Travel + Leisure, 2021

Los Angeles, Ca, Us

Create and oversee seasonal collections of women’s denim in all categories. Collaborated with celebrities and influencers to design limited-edition collections that drove social media engagement and increased brand visibility.Present collection to cross functional teams, including CEO, VP, Creative Director and Merchandisers.

Los Angeles, California, Us

Oversee creative direction and design for Denim category.Initiate and create new seasonal concepts.Present collection to Creative Director, Merchandising, and Sales teams.Responsible for moving the brand forward and refine aesthetic to reach target customers.Manage and develop team to deliver execution of strategies.

Consultancy based in Shanghai. Oversee Men's and Women's Denim, responsible for a team of 7.Provide monthly concepts for Men's and Women's Denim.Manage styles from concept to completion.Streamlined Design process to Denim team, including revision of existing tech packs, sketches, and overall design process.Provide wash targets and give comprehensive wash direction.Source and select fabrics under cost and VAT restrictions.Renew current trim and branding package.Design and source trims to be on park with contemporary brands.

Milano, Mi, It

Lead the design and development of seasonal denim collections, including concept creation, sketching, and technical design.Research and source fabrics, wash targets, and fits.Oversee complete wash processes, including securing wash targets.Partner with Merchants to share information on emerging trends to ensure synergy and consistency within a brand.Oversee creation of tech packs to oversee that all design components, fabrics, graphics, trims and design details are correctly identified within the tech pack.Manage Design Assistant and their responsibilities.Travel routinely to identify emerging themes and new inspirations.

New York, Us

Women's Blue Label Denim / Collection Denim.Design and develop new launch of Ralph Lauren Collection Denim.Select fabric under cost parameters and develop washes and wet processing treatments.Manage the design & development process and range plan as communicated by SVP of Women's Design and VP of Merchandising.Research/develop potential new core and concept fabrications based on trend and the desire to drive newness to the brand.Illustrate and design styles and novelty trim ideas, creating flat sketches to be included in tech packs.Fully responsible for ensuring that the product is consistent with market trends and align with market strategies.Attend all fit sessions working closely with Technical Design partners to maintain the initial vision and brand fit.Interpret fashion vision and trends into successful product lines.

Oversee all categories including Denim, Wovens, Outerwear, Tailoring, Sweaters, and Knits.Carried out the efficient visual execution of creative concepts, as outlined by Creative Director.Worked directly with Founder and to ensure smooth, timely and accurate completion of creative projects.Communicate daily with overseas factories to ensure fabrics, trims, and prototypes arrive in timely manner.

Gardena, California, Us

Shadow Senior Designer and assist in all stages of design process from concept to production. Help design and develop seasonal collections, ensuring alignment with brand identity and current trends.Create detailed technical sketches, flat sketches and linesheets using Adobe Illustrator.

Aa, Fashion Design

Education record