Daphne Finch Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Responsible for the development of strategy and execution of direct mail and telemarketing initiatives, increasing the telemarketing close rate for subscriber sales by 20% and reaching a print subscriber satisfaction rate of 63%. Oversee a $1M budget for the Acquisition and Engagement & Loyalty teams. Manage relationships with department vendors, reducing procurement costs and improving vendor performance. Document and evaluate current business practices for process improvements.

Remote

Responsible for planning and overseeing the implementation of marketing strategies across all available channels. Develop channel-specific marketing campaigns to dive departmental goals.

Mt. Laurel, New Jersey, United States

Responsible for developing direct marketing strategies using direct mail, email, web and telemarketing. Manages advertising execution for print and on-line campaigns. Manages and improves lead generation campaigns and measures results.

Piscataway, Nj

As the Director Customer Marketing, I successfully guided a client’s marketing efforts as they entered the Medicare Advantage market in the Mid-Atlantic region. Responsibilities included strategic marketing development, forecasting and budgeting, website and portal requirements and implementation. Tasked with all marketing efforts for QualCare in the New Jersey health insurance arena. Responsibilities included account support, local advertising and provider marketing. Supported marketing efforts for CareAllies’ ACO Medicare Shared Savings Program services. Responsible for presentation development, content marketing, and client support activities.

Ewing, Nj

Responsible for all company communications including materials directed to the membership, physician network, employees, and other key stakeholders. Manage the company’s print material, website, and intranet sites. Maintain the member/provider call center IVR scripting and information resource tools. Develop presentation material for use by senior leadership. Create and implement communication plans to support company initiatives. Major initiatives have included:• Participated in marketing and enrollment activities resulting in an increase of plan membership from 200,000 to more than 800,000.• Responsible for all marketing material, call center resources and communication activities needed for a successful launch of the plan’s new Managed Long Term Services and Supports line of business.• Managed the communication activities for a company name change.• Directed the plan’s communication activities resulting from changes in New Jersey Medicaid structure including transition of member benefits for physical therapy, adult and pediatric day care as well as mandatory enrollment in managed care for aged, blind and disabled enrollees and other subgroups.• Lead the marketing and communication activities related to changing delegated vendors for dental, behavioral health and other benefits.• Accountable for department requirements needed for NCQA accreditation and compliance with NJ Medicaid contract regulations.• Partner with the quality department on a variety of initiatives to improve the plan’s Healthcare Effectiveness Data and Information Set (HEDIS) results including promoting the plan’s disease and wellness programs to members to drive utilization.• Work with the provider network department on the launch of a provider portal and educational tools ensuring compliance with the plan’s policies and procedures.

Philadelphia, Pa

Responsible for public relations, media management, and marketing communications for innovative start-up company. • Created sales communication program for the company’s first product launch, including product manuals, brochures, videos and website.

New York, Ny

Established and maintained the corporate brand identity including the content of global sales materials, brochures, and website for a successful start-up company. Coordinated media resources. Participated in global trade exhibitions and conference management. Maintained budget responsibilities for marketing communications department. • Implemented corporate branding strategies throughout acquired companies.• Participated in increased revenues from company launch to $34 million over a four-year period.