Handle all marketing aspects from social media to blog posts (writing and editing) and website development.

Fontenot Freelancing provides marketing services aimed at weather and tech companies. Services include social media management, content creation, email marketing, and website management.-----------Marketing and Creative Lead | Client: Wet Dog WeatherRevolutionized Wet Dog Weather's digital presence through strategic social media campaigns and website overhaul. Transformed an outdated online footprint into an engaging, on-brand experience aligned with the company's innovative weather data solutions.Key Achievements:- Orchestrated explosive social media growth, propelling follower count by 467% within the first three months through creative campaigns and community engagement strategies.- Spearheaded the complete website migration from Squarespace to WordPress, redesigning the interface with a modern, visually compelling style that adheres to brand guidelines.- Implemented comprehensive analytics, SEO optimization, and conversion tracking to drive inbound marketing and lead generation efforts.- Manage content strategy, edit blog posts for SEO, engage storytelling, and align messaging with product positioning.- Collaborate cross-functionally to conceptualize and execute integrated marketing campaigns across multiple channels.- Design eye-catching graphics, presentations, and visual assets, solidifying a cohesive brand experience online and offline.

Contributed to Brand Marketing’s goal of raising brand awareness for PCI. Created and coordinated the creation of quality content (blogs, social posts, graphics, infographics, videos, newsletters, etc.), which positioned PCI as a thought leader. Responsible for proactively growing top-of-funnel marketing channels. Built a newsletter to create an essential way for PCI’s customers to stay current on our industry. Collaborated with Product Marketing to activate marketing channels in service of marketing campaigns. Managed the website and blog, keeping the content, the backend, and the design current. Optimized marketing landing pages, emails, and assets to convert impressions/traffic to customers better. Wrote release notes to keep customers aware of product updates and improvements. Maintained a consistent brand (visual, tone, voice) for PCI across channels throughout my work.

I designed a client Knowledge Base. In addition, I handled the design and creation of release notes. Manage training courses for clients. Edited various documents, including blog posts. Was responsible for posting all blogs and associated social media posts. Created additional design or editing projects that arose.

Serve as a content consultant on meteorology blog posts.

Managed all communications. Responsible for writing and copy-editing documents, social media, newsletters, graphic imagery, managing and hosting webinars, website development, and attending conferences to speak about our goals.

WDT was acquired by DTN in the winter of 2018.

Wrote and edited numerous blogs per week, which led to a large organic growth rate. Blog views regularly exceeded 50k views per quarter, with over 250k views recorded in 2018. Managed all weather-related social media accounts for the company. Between 2018-19, followers increased 26%, interactions increased 75%, and shares increased 76%.

Part of the Marketing team. Responsible for content creation, editing, training, and event logistics.

Managed the $1.2M FEMA Storm Shelter rebate program. This included working with large amounts of data, keeping it organized, and assisting the public with the complex application process.

Responsible for the development, coordination and implementation of the National Weather Center’s public programming including K-12 informal science programs, public outreach activities, and all tours of the National Weather Center. Nearly 350 tours were scheduled every year for over 30,000 visitors. Facilitated and provided educational programs and tours for all school groups (~1,200 students per year) which met science standards for Oklahoma. This tour became part of the curriculum for many schools.Managed social media streams aimed at the general public including Facebook and Twitter feeds for the National Weather Center, Echo the NWC Bat and The Weather Friends.Created web pages using HTML/CSS for the QPE Verification System Tutorial and Echo the NWC Bat Website. Also maintained HTML coding for the NWC Tour Calendar.Managed around 35 student volunteer tour guides and Weather Friend student volunteers. Provided graphical image assistance for projects and events using Photoshop.Participated in and coordinated science events for K-12 such as the First Lego League, Gordon Cooper Technology Center STEM Day, and also the Oklahoma Climate Survey and OU Sooner Flight Academy summer camps.Coordinated and attended various outreach events to provide weather information to public. This included multiple safety fairs, STEM presentations, programming weather radios, and general weather talks.Developed and implemented educational components of the annual National Weather Festival (~5000 visitors) and AMS Weatherfest (~4000 visitors).Assisted with media interviews and events for CNN, Discovery Channel Education, ESPN, NPR, BBC, and local affiliates.Created and maintained learning materials for the public such as Weather Word Find, Billy and Maria Weather Coloring Books, Echo the NWC Bat safety handouts, and I Want to Be a Meteorologist.Managed all Science on a Sphere displays and provided related tours of the data.

Updated Web pages for National Severe Storms Lab.Created new educational content for website.Assisted with media visits.Served as “meteorological expert” and answered questions by mail, phone, e-mail and in person.Provided packets of educational materials for teachers and students.

Coordinated headquarters educational outreach for K-12, including giving presentations to schools and creating educational library displays.Designed Billy and Maria educational materials for nationwide distribution, still available online.Created Web page for Central Region Headquarters, taught HTML and WWW classes to co-workers.Provided general support for colleagues including working with computer graphics.