•Formulate & implement marketing strategy to achieve Brand Building objectives•Responsible for developing and expanding a strong relationship with the existing wholesale network to achieve sales target; •Liaise with vendors for set up road show / pop up store•Handle the social media platform•Take care of the planning and organizing marketing/ PR events, promotion activities and marketing plan formulation + execution•Implementation analysis for management review

PR for fashion brand: LeSportsac (Bag & Accessories) & Ruco Line (Shoes)PR for household brand: Pylones

* Expand the retail business, build up the brands with different marketing strategies.* Build up the good relationship with shopping mall’s landlord, support the mall’s internal marketing and promotion programme* Plan and monitor A&P budget wisely as limited budget and priorities projects* Creating the CRM programme and animate CRM programme with different activities for VIPs* Generate new ideas and to keep the originality of the brand spirit* In charge the whole flow of the PR event, close working with PR agency, ensure to get high ROI with large coverage* Plan the media plan, marketing activities based on product launch among the Greater China

* Works with the global marketing team on brand positioning, design of product launch materials and strategies, and creates other marketing materials.* Assist in developing and managing marketing strategy and budget for Asia Pacific markets* Monitor marketing campaign, communication activities, media plan and public relations in Asia Pacific * Plan and creative of grand opening event, PR event new product launching activities to build brand awareness and image amongst media and target consumer with high ROI.* Plan and assist shop promotion activities; supervise, provide guidelines and coordinate with sales colleagues on conducing shop promotion.* Update and maintain the customer database* Coordinate and execute data extraction for anaylsis* Assist in developing CRM program* Regular to organize the in store VIP event, VIP shopping night, VIP dinner for loyalty customer