Daphne Korten Email & Phone Number

Roermond

Set and execute the Marketing Communications Strategy for our fast growing global organisation. Build the fundament for a long term Marketing Strategy. Turn the Marketing approach from a reactive to proactive approach with the bigger Schmitz' picture in mind. Lead the Marketing Department and its employees. Define and monitor marketing budgets. Lead the cooperation with external agencies. Closely monitor marketing execution and costs per contact.

Roermond

Manage the Marketing Communications department to ensure optimal team results. Ensure sales and marketing plan execution for 14 european countries, take care of external and internal communications and understand the media landscape. Support the sales teams in the countries with lead generation using marketing tools with a strong focus on online activities. Provide recommendations on marketing strategy and tactic effectiveness. Working closely together with external agencies. Develop product introduction campaigns with the aim to create brand awareness and market penetration. Closely monitor marketing execution and costs per contact. Understanding the competitive landscape in order to provide indepth insights.

Ensure sales and marketing plan execution for 14 european countries, take care of external and internal communications and understand the media landscape. Support the sales teams in the countries with lead generation using marketing tools with a strong focus on online activities. Provide recommendations on marketing strategy and tactic effectiveness.

Roermond, Limburg, Nederland

Approach customers proactively and handle questions and complaints from incoming customers. React quick and alert to environmental signals and sell suitable products. Chairman of marketing strategy group in which marketing issues are handled on a project base. Organise and execute events and campaigns in order to approach target groups and enlarge their loyalty,

Approaching and maintaining B2B relations and considering market expectations. Advising and negotiating in order to close energy contracts.

Study of the image of SABIC PP-Automotive held by its customers and employees. Defined the components which measure image by means of a literature study; questioned the customers and employees with a custom-made questionaire. Conducted an internal and external analysis to gain more insight in the image of SABIC PP-Automotive. After extensive research the conclusions and recommendations were presented to the management.

What is the effect of the design of a website on the duration of the visit and the amount of money spent by a consumer? Overall conclusion was that the design of a website contributes to the experienced look and feel. A positive look and feel has a positive influence on the mood and behaviour of a consumer.

Weert, Limburg, Nederland

Writing a strategic marketing plan to raise the market share in the mortgage market. By means of case studies, focusgroups, interviews, mystery shopping and a competitor analysis. Suggested recommendations on how the Rabobank could reach the ambitious goal.

Strategic Marketing Excellence Program

German Language Course

Matrix Management

Project Management

Master Of Science, Marketing Management

Bachelor In Commercial Economics, Specialism: Sports, Economics And Communication