I have supported the company’s Public Relations strategy by liaising with external (media), internal audiences (Group heads and COO), and PR agencies (International) to execute the communication mandate. I have drafted blogs and material and coordinated the execution of Public Relations events, including internal launches, PR Activities, Press Releases, etc.I was responsible for analyzing and presenting the ROI on PR and communication to increase the company’s visibility.

I have supported the PR and Communication mandate for Clients such as the Tata Group of Companiesand ensured the PR deliverables were achieved in a timely approach.I have communicated with the external audience (Media) to establish and maintain a personable and fruitful relationship with the client and provided information for media features and stories.Regularly updated and maintained client documents (Press Releases, Q&A’s, FAQs, Minutes of the meeting) presentations (month, quarter, and annual), and media databases.She supported the client with planning and organizing the client’s press conferences including United Nations Women's ‘HeForShe’ Campaign, Tata Housing’s CSR/Sustainability program, Tata Literature Live - Mumbai's biggest international literature festival, and StudioWest Cosmetics division by brand Tata in India.

Public Relations for Clients including B/S/HContent ManagementSocial Media ManagementPress conferences and media relations