Daphné Mitchell (Marciel) Email & Phone Number

London, Gb

London, United Kingdom

Idea generation and delivery of thought-leadership material, marketing support content, interviews and Q&As across institutional, wholesale and retail channels. Research and write thought leadership articles and white papers in line with product and topic priorities, working with a range of stakeholders across asset classes and client types, with a particular focus on environmental, social and governance (ESG) issues. Topics include systems thinking, biodiversity in the built environment… Show more Idea generation and delivery of thought-leadership material, marketing support content, interviews and Q&As across institutional, wholesale and retail channels. Research and write thought leadership articles and white papers in line with product and topic priorities, working with a range of stakeholders across asset classes and client types, with a particular focus on environmental, social and governance (ESG) issues. Topics include systems thinking, biodiversity in the built environment, multilateral development bank reform, and business and human rights. Show less

London, United Kingdom

Writing, editing and proofreading of a variety of content in collaboration with internal stakeholders, including white papers, articles, macroeconomic communications, investment outlooks, website content, brochures, presentations and other ad hoc materials.

London, United Kingdom

Contracting as Investment Writer with Global Client Propositions at HSBC Global Asset Management

London, United Kingdom

Writing and editing of white papers, articles, blog posts, website content, press releases and case studies for financial services firms and media.

Londres, Royaume-Uni

Plan, formulate and implement the PR programme for EMEA in line with company goals, industry trends and marketing campaigns; provide thought leadership content to promote Advent's image and expertise by writing white papers, articles and blog posts bylined by company spokespeople; develop and implement social media strategy in line with marketing• Initiated, researched and wrote seven white papers which, used in marketing campaigns, generated approx. 1,000 leads, and which were… Show more Plan, formulate and implement the PR programme for EMEA in line with company goals, industry trends and marketing campaigns; provide thought leadership content to promote Advent's image and expertise by writing white papers, articles and blog posts bylined by company spokespeople; develop and implement social media strategy in line with marketing• Initiated, researched and wrote seven white papers which, used in marketing campaigns, generated approx. 1,000 leads, and which were consistently covered in the media• Researched and wrote 22 contributed articles bylined by management and published in publications such as HFM Week, Islamic Finance News or Hedgeweek• Wrote 21 blog posts bylined by various company directors on http://blogs.advent.com • Wrote 16 press releases covered on average in 43 publications; entered Advent for 11 awards (6 won, 2 lost, 3 ongoing to date); facilitated 39 meetings between Advent spokespeople and journalists across EMEA - in 2012, Advent was covered in 122 articles as a direct result of EMEA PR activity• Initiated, launched and fed content for the Advent Europe LinkedIn group (67 members) and the @AdventEurope Twitter handle (148 followers); fed content for the Advent EMEA General Manager's Twitter handle (66 followers since May 2012) Show less

Plan, formulate and implement communications for the public relations programme for EMEA in line with company goals and industry trends - Budget $200,000 pa • Facilitated striking and relevant press releases, features and white papers• 34 press releases covered on average in 30 publications in 2011 - Personal input included four industry awards announcements, six client, six product, and four corporate releases. • 85 features across 27 publications covering the entire EMEA… Show more Plan, formulate and implement communications for the public relations programme for EMEA in line with company goals and industry trends - Budget $200,000 pa • Facilitated striking and relevant press releases, features and white papers• 34 press releases covered on average in 30 publications in 2011 - Personal input included four industry awards announcements, six client, six product, and four corporate releases. • 85 features across 27 publications covering the entire EMEA region in 2011 - the majority (77) were a direct result of excellent PR activity, from thought leadership to relationship building. • In 2011, nine white papers sourced and then shared with relevant press contacts to increase media coverage, raise brand awareness and position the company as a thought leader across key EMEA markets. • Established good relationship with the team at Islamic Finance News in line with the company’s new target market strategy - Secured the publication of nine ‘free of charge’ Advent by-lined articles in their weekly online newsletter, which has a circulation of 19,000 industry players worldwide. Wrote eight of those features on topics ranging from the UK Economic outlook to Offshore Centres or Wealth Management and Private Banking. Show less

Created the annual Client Communications Plan, which includes campaigns on relevant product and services launches and event invitations and surveys - Additionally managed the EMEA-related collateral and website content, including product factsheets, client case studies and website information kits - Budget $200,000 pa• Introduced virtual conferencing to replace the company’s annual client conference as cost cutting exercise during the economic crisis - Co-managed the entire conference… Show more Created the annual Client Communications Plan, which includes campaigns on relevant product and services launches and event invitations and surveys - Additionally managed the EMEA-related collateral and website content, including product factsheets, client case studies and website information kits - Budget $200,000 pa• Introduced virtual conferencing to replace the company’s annual client conference as cost cutting exercise during the economic crisis - Co-managed the entire conference including sourcing topics and speakers and setting up and moderating 3 live group chat sessions as a Q&A after the main product presentations - Designed the virtual space, collated all partner documentation, trained staff to manage client requests, defined recovery procedures in case internet connections failed and oversaw the overall organisation on the day - A highly successful event with 200+ client attendees, which helped reinforce working relationships at a very difficult time• Successfully launched new training courses on behalf of the services team - Defined the key value proposition and messaging, developed the relevant collateral and email marketing campaign - First set sold out within 2 weeks and increased revenues for the department by $15,000• Conceptualised and established professional surveys for client satisfaction, post-implementation and consultant services - Increased management’s interest in client satisfaction levels, which resulted in them implementing bonus-driven employee and manager goals in areas of dissatisfaction - achieved an increase in client loyalty levels of 30% Show less

Formulated a comprehensive events plan, spanning all key regions and mixing industry and own hosted events - Designed and managed the running of events, marketing and communication strategy - Budget $200,000 pa• Managed the entire logistics and communications for the Advent EMEA 2008 Client Conference, the most successful client conference ever with the largest numbers of client and partner participation which generated the highest revenue - Marketed the conference to clients and engaged… Show more Formulated a comprehensive events plan, spanning all key regions and mixing industry and own hosted events - Designed and managed the running of events, marketing and communication strategy - Budget $200,000 pa• Managed the entire logistics and communications for the Advent EMEA 2008 Client Conference, the most successful client conference ever with the largest numbers of client and partner participation which generated the highest revenue - Marketed the conference to clients and engaged partners for exhibition stalls and additional sponsorship• Initiated and implemented an internal communications campaign around 2 staff seminars (Oslo in January and Athens in September) on an Olympic theme to celebrate the company’s 10th anniversary in the EMEA region• Planned the logistics and coordinated all technical aspects for the London Annual Wealth Management Symposium - Doubled the attendance (from 50 to over 100) in just 3 years through quality of the programme, speakers, communications and logistics Show less

Organised and participated in shareholder / individual investor information meetings - 5 large with 1,000 to 1,500-strong audiences - 4 small, organised by a financial publication - 2 Advisory Board Meetings (sourced topics and prepared the President’s presentation) - Improved the Group’s relationship with its individual shareholders, through communications and a loyalty programme - Budget €500,000 pa• Twice prepared and successfully delivered a presentation of Société Générale Group… Show more Organised and participated in shareholder / individual investor information meetings - 5 large with 1,000 to 1,500-strong audiences - 4 small, organised by a financial publication - 2 Advisory Board Meetings (sourced topics and prepared the President’s presentation) - Improved the Group’s relationship with its individual shareholders, through communications and a loyalty programme - Budget €500,000 pa• Twice prepared and successfully delivered a presentation of Société Générale Group financial results and business strategy to audiences of 400 individual investors and very effectively handled the following Q & A session• Entirely redeveloped the Loyalty Programme offering, which was not achieving its aims - Introduced new offerings including concerts in all major French cities; private visits to exhibitions in throughout France; tickets to rugby matches; conferences on art and oenology as an investment and guided tours of the historical Group HQ in central Paris - Successfully built relationships with a much broader shareholder population and the new popularity of the programme was testament to the shareholders taking an interest in the Group and holding on to their shares• Suggested 2 ideas for discussion topics for the Biannual Advisory Board, which were accepted by the President - Prepared supporting materials and briefed the President before the meeting - The President and Advisory Board members all expressed satisfaction with the outcome Show less

Designed and conducted qualitative and quantitative surveys for marketing in the French Retail Banking Division, then for Corporate Communications - Managed up to 17 surveys concurrently - Budget €700,000 • Conducted retail banking division’s annual client satisfaction survey, managing interviewers to collect 5,000 responses across all branches and clients of competitors to compare results on key metrics - Analysed and presented the results• Carried out a survey measuring the impact… Show more Designed and conducted qualitative and quantitative surveys for marketing in the French Retail Banking Division, then for Corporate Communications - Managed up to 17 surveys concurrently - Budget €700,000 • Conducted retail banking division’s annual client satisfaction survey, managing interviewers to collect 5,000 responses across all branches and clients of competitors to compare results on key metrics - Analysed and presented the results• Carried out a survey measuring the impact and efficiency of an internal communications campaign aimed at promoting the Group’s core values across the organisation - Analysed and presented results to Senior Management and to the wider Communications Team (80) Show less