Daphne Rüsch Email & Phone Number

Amsterdam, NH, NL

• Coordinated the end-to-end process for new product launches of AkzoNobel’s professional paint brands, Sikkens and Trimetal, ensuring their successful introduction to the Dutch market. Collaborated cross-functionally.
• Oversaw supply chain operations, ensuring timely product delivery and seamless coordination across European production facilities.
• Managed artwork and packaging processes from design to reprohouse and pre-press, ensuring accurate and on-time distribution readiness.
• Monitored regulatory compliance and quality standards throughout the product lifecycle, ensuring strict adherence to industry regulations and internal benchmarks.

Amsterdam, North Holland, Netherlands

• As a key member of the Management Team, I played a pivotal role in shaping Winc Academy’s early strategy, market positioning, and product-market fit. I led a cross-functional team of IT, Data, and UX experts.
• Developed robust data structures that informed strategic decisions, optimising resource allocation and boosting operational efficiency.
• Implemented process improvements and automation that enhanced productivity, reduced costs, and empowered teams to deliver better results.
• Leveraged customer insights and feedback to drive continuous product enhancements, improving user satisfaction and ensuring the delivery of exceptional experiences.

Amsterdam, Noord-Holland, Nederland

• Led the successful launch and rapid expansion of Winc Academy, driving growth and establishing a strong market presence in the Netherlands. Managed and scaled a high-performing team responsible for delivering Winc’s.
• Launched 30+ online courses, empowering over 5,000 learners to upskill and advance their careers.
• Developed data-driven digital marketing strategies that significantly increased user acquisition, optimised the sales funnel, and improved customer lifecycle management.
• Utilised advanced analytics and A/B testing to optimize marketing campaigns, maximising reach and engagement across multiple channels.
• Integrated CRM systems, customer segmentation, and journey mapping to create targeted campaigns that personalised communication and enhanced overall customer satisfaction.

Amsterdam, Noord-Holland, Nederland

Played a key role in the strategic renewal of the Accenture Innovation Awards (now Blue Tulip Awards), aligning the program with UN Sustainable Development Goals to foster collaboration and accelerate innovations. Contributed to the development of impactful award themes and supported partnerships to enhance the event’s reach and effectiveness.

Amsterdam, Noord-Holland, Nederland

Led the strategic vision and managed the board’s operations, overseeing internal communications, financial management, and key initiatives. Established long-term partnerships with universities and NGOs, fostering student development and driving social impact through volunteering and fundraising efforts.

Amsterdam, Noord-Holland, Nederland

• Member of the advisory board
• President of a student society
• Chairman of the events committee
• Chief editor of the student magazine

Amsterdam, Noord-Holland, Nederland

Organised the Amsterdam Marketing Challenge, coordinating workshops, individual meetings, and a networking reception that connected marketing professionals with students, fostering career development and industry engagement.

Master Of Science - Ms, Business Administration: Leadership & Change Management

Bachelor Of Science - Bs, Economics And Business