Daphne Sidor Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

- Maintain and evolve brand voice by leading in-house copywriting and collaborating with agency partners- Write authoritative, reader-friendly copy for assets including data-based storytelling, web experiences, video, email, sales collateral, and webinar decks - Lend strategic support to marketing campaigns across channels and funnel stages- Guide our team to continually produce sharper work by developing training resources and designing more efficient and collaborative processes

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

- Conceived and created brand experiences to convert and retain software customers, from email campaigns to websites to user interfaces- Coordinated company rebrand from RFP through agency selection and brand identity work- Engineered a new feature launch strategy that improved feature adoption, new trials,message consistency, and team happiness

Greater Minneapolis-St. Paul Area

- Led and managed a 5-person team of content marketing and social media staff (3 of whom I hired) at a fast-growing SaaS startup- Served as managing editor of 3 blogs with a 200,000+ readership of marketers and small business owners- Developed a new content pitch and planning process resulting in improved SEO outcomes (including routine page-1 SERP placement for target terms inside one week)- Developed a new outreach process to achieve improved content reach - Tripled average daily blog traffic through new SEO and outreach strategies- Wrote interface copy and in-app messaging to make Leadpages users feel smarter and happier- Conducted and wrote research studies on digital marketing and entrepreneurship- Wrote, tested, and optimized copy for websites, landing pages, emails, PPC ads, and more- Worked with brand team to create key assets including customer personas and brand archetypes

Greater Minneapolis-St. Paul Area

Greater Chicago Area

* Conceptualized, wrote, and edited many kinds of web copy and content, including:- Engaging, delightful e-commerce copy for thousands of local and national businesses- E-mail campaign content; site copy for special campaigns; short- and long-form product copy- Lifestyle blogging on topics including cycling, gardening, and music- Hundreds of "explainer"-style articles on topics from the science of acupuncture to the history of tapas - Creative restaurant-guide listings; quizzes; humor pieces; tech-product buying guides* Developed new content treatments and process improvements* Wrung extra value out of existing content by reimagining and reworking it for new contexts* Served as copy point person on national campaigns, helping integrate big-name, high-value merchant partners' branding with our distinctive in-house voice* Helped writers and staff in other content-related roles excel by giving feedback and leading and developing training modules

Greater Chicago Area

Oversaw daily building operations at a 220-unit affordable-housing cooperativeWrote and designed monthly newsletter, business correspondence, and marketing materialsCoordinated billing, maintenance and security services, contracting work, and legal services

Greater Chicago Area

Bachelor Of Arts (B.A.), Liberal Arts And Sciences

Activities and Societies: Won college-wide awards for Greek translation and senior thesis paper. Served as Film Society second-in-command.

Mlis, Library And Information Science

Areas of focus: reference services, reader's advisory, literacy, web tools GPA: 3.9+ Graduated with honors. Authored a research study.