Deployed to Blue Mountain Co

Deployed to March One (Sydney, Australia)

• Spearheaded the creative rollout of the Institute’s 50th anniversary rebranding, and transformed employees into brand experts by equipping them with the appropriate guidelines and design tools.• Drove the creative development of content for internal communication and recruitment campaigns while working closely with faculty, and a pool of program marketing writers and multimedia specialists.• Strengthened the Institute’s brand equity by ensuring that print and digital communication materials produced internally and by third-party vendors adhered to the Institute’s brand voice and visual style. Approves marketing collaterals before they are printed or pushed to live.Key projects: AIM website face-lift and rebranding, Digital refresh, AIM’s Road to 50 Years

• Championed platform enhancements through comprehensive user experience analysis and tear-downs. Built the Digital unit’s analysis reports and presentations to the management team.• Functioned as the primary advocate of the user’s digital core requirements during weekly customer journey mapping and development sessions with the management team. Designed wireframes for these sessions, which were constantly improved as new requirements and insights were collected. Cross-consulted with other departments to ensure that a fair balance is maintained between user and business requirements.• Partnered with the Digital Unit Head in directing agencies to design over the wireframes developed by the team. Project managed agency deliverables by making sure that the assets were executed correctly and are delivered on time.--The San Miguel-Telstra joint venture talks were terminated in 2016. San Miguel Corporation then sold its telecommunication assets to telco giants Globe and PLDT-SMART later that year. ~400 employees were laid off.

• First designer to champion visual communications in the global communications team of Maersk Line.• Pioneered and led a tier 1 team of creatives that are highly trained to produce graphics, photos, videos, reports, and presentations, and do event coverage for the CEO’s office and other functional leaders. The team was based remotely in Manila, and regularly traveled to offices globally to execute. This team was recognized by the CEO for consistently setting the bar higher for Maersk’s visual design standards.• Was in charge of stakeholder and project management, and design quality control for the team. Took part in creative brainstorming and conceptualization sessions with stakeholders and vendors from around the globe to provide visual input and direction that complemented the Maersk Line strategy.Key Projects: Maersk Line Global Leadership Conferences and Awards (2013-16, DK), Triple-E launch events

• Designed and planned the user interface and experience of business applications and websites. • Took care of user experience design and front-end development, while closely collaborating with back-end developers.Portfolio includes work for the following brands:Cisco, European Recycling Platform (ERP), German Sustainable Building Council (DGNB), German Club Manila, Honda, HP, Husqvarna, John Deere, and STIHL.Tools: Photoshop, Illustrator, Expression Blend, Visual Studio, Omnigraffle, JustInMind PrototyperXAML / CSS / HTML

Internship - Marketing and Communications Office

Internship - Creative Team, MTV Philippines