Daphne Wong Email & Phone Number

Singapore

Singapore

Part of the lyf Corporate HQ Digital Marketing function driving global online presence - Brand & Performance Marketing: Implemented global & local programmatic display, PPC & email marketing campaigns to establish global brand presence, drive traffic & bookings through the brand website- SEO: Increased quality traffic to brand website from launch to date through onsite, offsite & technical optimization- Social Media (@live.lyf.here): Conceptualized monthly content calendars on Facebook, Instagram, WeChat & Weibo for targeted media buys. Proposed HQ initiatives to strengthen brand presence, & grow follower base, vetting local teams’ strategies to strengthen awareness, amplify engagement activities & drive conversions through owned channels- Analytics: Tracked & analyzed performance across organic & paid channels, making data-driven recommendations to achieve brand and conversion goals. Created Google Data Studio reports for local teams to retrieve real-time analytics for local campaigns

Singapore

Part of the lyf Corporate HQ function to launch a new coliving brand for the Ascott portfolio with flagship properties across the APAC region- Pre-opening (POP) Support: Developed POP standards and guidelines as reference materials for local teams to launch upcoming properties; provided training to local teams to curate sales, marketing & PR strategies to drive awareness in new markets & ensure adherence to brand standards - Web/App Management: Maintained digital experience of owned channels through monitoring of functionalities & user-testing enhancements. Implemented new cookie consent manager per GDPR guidelines, documenting cookies triggered by agency tags & information collected by cookies. Liaised with translation agency and local teams to roll out new languages (Japanese & Korean)

Singapore

Research & Teaching Assistant to Prof. Junghan Kim for Consumer Behaviour- Conducted research studies investigating the relationship between consumer perception & cognitive abilities- Monitored students’ projects to identify and make recommendations to selected brand laggards based on consumer behavior principles, providing guidance and feedback on their outputs

Singapore

- Spearheaded a sponsorship worth US$2 million with FOX Networks for Asia’s Next Top Model (S5) for the Maybelline brand- Conceptualized a YouTube mini-series & tutorials with AsNTM contestants and regional KOLs to showcase upcoming product launches & specific make-up looks- Consolidated APAC market feedback on beauty trends, communicating consumer insights to DMI teams to identify hero SKUs & potential new products for development - Established a global platform for local teams to access training materials & new product launch information- Supported product launches to ensure timely registration according to portfolio launch calendars- Collaborated with design houses to produce digital assets for 360 & e-commerce usage- Prepared sell-in & sell-out reports for Maybelline & L’Oreal Paris to monitor sales & share of voice in the APAC market

Singapore

- Conducted primary research for the iSPRINT Impact Analysis to analyze the effectiveness of the iSPRINT grant in improving the productivity of the Singapore workforce, commissioned by the Info-communications Media Development Authority of Singapore- Interviewed senior executives and business owners from the consulting, marine, manufacturing and transport industry to aggregate user feedback and identify blockers in the application process

Bachelor Of Social Science

Diploma In Professional Makeup Artistry

Education record

Gce A Levels - Literature, Economics, Mathematics, Chemistry