Daphne Poon Email & Phone Number

London, Gb

London, England, United Kingdom

Digital campaign strategy and execution for a range of artists including Laufey, CMAT, Lovejoy, Alfie Templeman, Joesef, Nieve Ella, The Kooks, Everything Everything, Frank Carter & The Rattlesnakes. Responsibilities cover audience insights & analysis, content strategy & creation, social media management, creator marketing, eCRM & community management, advertising, web/digital project builds, social & DSP partnerships, fan events & activations, data analytics and streaming growth.•… Show more Digital campaign strategy and execution for a range of artists including Laufey, CMAT, Lovejoy, Alfie Templeman, Joesef, Nieve Ella, The Kooks, Everything Everything, Frank Carter & The Rattlesnakes. Responsibilities cover audience insights & analysis, content strategy & creation, social media management, creator marketing, eCRM & community management, advertising, web/digital project builds, social & DSP partnerships, fan events & activations, data analytics and streaming growth.• Music Week Award nominee - Music Consumer Innovation category (Alfie Templeman)• Webby Award honouree - Websites & Mobile Sites Community (Laufey)• 2x Music Ally Sandbox Campaigns of the Year (Laufey & Lovejoy) Show less

London, England, United Kingdom

London, England, United Kingdom

Audience growth lead on release campaigns for established artists such as Take That, The Script, Judas Priest, Jamiroquai, Primal Scream and Bobby Gillespie, and on viral/trending tracks campaigns for artists such as Måneskin and Seafret. Responsibilities covered trend amplification, content creation, social media management, eCRM, e-commerce & D2C, and digital/catalogue optimisation.

London, England, United Kingdom

Digital campaign strategy and execution for The Rolling Stones, The Police, Sting, Dire Straits, George Harrison, Metallica, Marvin Gaye, UB40, Gabrielle, Sam Cooke, Cream and more. Responsible for long-term audience growth & streaming strategy to drive consumption particularly amongst younger demographics, and end-to-end digital marketing campaigns for physical releases.

London, United Kingdom

CRM lead for a roster of artists across Sony Music UK labels, including Columbia, RCA, Ministry of Sound, Syco, Insanity, Relentless, Black Butter, Commercial Music Group, Music For Nations & NOW. Collaborated with label digital & marketing teams to grow and engage artist databases for artists such as Bring Me The Horizon, Little Mix, Louis Tomlinson, Olly Murs, P!nk, Tom Grennan, Au/Ra, Joy Crookes and more.Led implementation of Google Analytics on artist D2C stores, created automated… Show more CRM lead for a roster of artists across Sony Music UK labels, including Columbia, RCA, Ministry of Sound, Syco, Insanity, Relentless, Black Butter, Commercial Music Group, Music For Nations & NOW. Collaborated with label digital & marketing teams to grow and engage artist databases for artists such as Bring Me The Horizon, Little Mix, Louis Tomlinson, Olly Murs, P!nk, Tom Grennan, Au/Ra, Joy Crookes and more.Led implementation of Google Analytics on artist D2C stores, created automated dashboard reports to track and optimise revenue from all channels and led training for digital teams in all territories - a global first for Sony Music. Show less

London, United Kingdom

London, United Kingdom

Digital advertising lead for a range of entertainment, beauty, travel and property clients. Led and executed all aspects of projects, including pitching to new clients, media planning, content creation, copywriting, campaign setup, reporting and optimisation.

Bachelor Of Laws - Llb, Law, First Class Honours

Education record

International Baccalaureate: 42/45 GCSEs: 9x A*