Developed a demo website showcasing best SEO practices, completed in under a month, highlighting my skills in efficient project management and web development.

Over the past 14 months, I have managed all company advertising accounts independently, demonstrating rapid career growth and a dedication to excellence. My role involves:(1) Achieving 3.6 million impressions, 170,000 clicks, and 10,000 conversions.(2) Consistently surpassing performance benchmarks for multiple brands, including PEM, Tianwei Signature, and Relacto.(3) Implementing targeted Google Ads strategies, resulting in increased web traffic and leads.

Established and managed a successful website, achieving over 300+ monthly organic traffic through strategic SEO and keyword optimization.

During my internship at AJobThing, I had the opportunity to contribute to the growth and visibility of newly incubated brands by managing their social media accounts. My main focus was on social media marketing and content creation, primarily utilizing platforms such as Facebook, Instagram, and TikTok.Responsibilities included:- Developing and implementing social media marketing strategies to enhance the online presence of the brands.- Creating and curating engaging content on a daily basis, with a strong emphasis on visual storytelling and captivating copywriting. I took charge of producing and shooting a majority of the content, leveraging my skills in basic graphic design and copywriting. Occasionally, I delegated tasks to freelance designers and ensured the quality and consistency of the content before publishing.- Notably, my efforts on TikTok resulted in a significant following, garnering over 10k+ followers and millions of views within a span of three months.Through this experience, I honed my skills in social media marketing, content creation, and audience engagement. I gained valuable insights into leveraging different platforms to reach and connect with target audiences effectively.

As a Student Assistant at the International Student Office of Peking University, my role primarily involved providing assistance and support in various administrative tasks. Key responsibilities included:- Responding to inquiries from prospective and current students through in-person interactions, telephone calls, and emails, effectively communicating in both Chinese and English.- Assisting in the verification of application materials and the preparation and distribution of admission letters.- Collaborating with the admissions team to compile and organize admission-related data, ensuring accurate collation and entry of admission materials.During my tenure, I developed strong communication skills, gained proficiency in handling administrative tasks, and contributed to the smooth operation of the office. Working in a diverse and multicultural environment further enhanced my ability to engage with individuals from various backgrounds.