Daphney Setho Email & Phone Number

Johannesburg, Gp, Za

South Africa

Maximise News Agency Sales revenue through developing sales targets in conjunction with Manager .Proactively Identify and exploit business opportunities for News Agency.Engage potential/prospect clients on possible content licensing and platform carriage deals.Analyse and evaluate current business, competition and market trends to identify content marketing revenue opportunities.Provide update, integrated and comprehensive information to clients on SABC News Agency existing and new product/s opportunities availability.Liaise with Archives regarding prime and exclusive material/footage that could form part of content portfolio to be taken to the market.Manage relationships with business partners and ensure adherence to business processes, policies and priorities.Manage risks to protect organisations' integrity, create value and prevent financial loss.Develop Sales proposals and present sales pitch to prospect and current clients.Thorough understanding/knowledge and interpretation of integrated marketing tools and media industry tools, as well as knowledge of audience measurement standards.Provide monthly sales status reports and quarterly sales analysis reports.Analyse and interpret information to maximise sales opportunities for the News Agency sales team..Develop Marketing Plan and Sales Plan.

Auckland Park, Johannesburg

• Understanding the dynamics of the market (Media and clients)• Striving to understand consumer headspace and needs (Both in terms of product / service and brand) and the role of media in his/her lifestyle to interpret value to marketers• Developing and presenting media strategies reflective of communication strategies• Sourcing of eclectic illuminating information about marketers and consumers alike• Analysing and interpreting information to maximise sales opportunities for the Sales teams• Monitoring competitive media and spend activity, and delivering key learning, thus ensuring competitive media strategies• Scanning the media environment and commenting on developments• Facilitating brand choice workshops with the end result of providing mediastrategies that facilitate the value for money messaging to Marketers• Facilitating creative reviews to ensure that work meets the key elements of the media strategy and allows creative flexibility to the media• Providing strategic input in market intelligent workshops via competitive analysis and post campaign analysis on quarterly bases. This will ensure the brand is on target and help identify learning to ensure a competitive media placement advantage• Keeping up to date and implementing change, if necessary, regarding the media planning measurement tools, e.g. AMPS, TGI, ADEX, etc.• To arrive at superior media strategies (The best mix for the task at hand), internally refine and develop methods to manage brainstorming in order to generate ideas with the team• Exploring innovative market intelligent workshops through leveraging brand initiatives• Looking for strategic approaches to enhancing media investment through alignment with Trade Marketing initiatives• Developing strong credible relationships with other key stakeholders (Sales Teams, Trade Marketing, Management, etc)• Post campaign evaluation

South Africa

Mphil -, Marketing/Marketing Management, General

B Phil Honours Degree, Marketing Management

National Diploma Marketing Management

Bachelor Of Technology - Btech, Communication And Media Studies