I am a freelance contract designer for Hoffman Creative Agency which designs and produces a multitude of marketing collateral for the Hoffman family of businesses. Most recently, I was tasked with designing a tourism booklet for various tourist attractions in Naples, FL.

I worked with a team of designers and copy writers to fabricate the user interface for Lifestyle's Publisher platform. It was the backend portal for which each magazine's sales team would enter in their advertiser's artwork and contract information. I created wireframes with Adobe software, which our developer team then implemented via code. I was largely responsible for the design of the company's current website. It was inspired by various responsive websites that incorporated several interactive elements.My branding concept was chosen for the Fall 2016 Publisher's conference to be used on all marketing collateral. Several designers were tasked to come up with a concept and color scheme for this bi-annual event, occurring in the spring and fall. Additionally, I worked on various other tasks for the company, including magazine advertisements and copy, layout design, brochures, invitations, business cards, and aided with the company's various online social media presences.

As Creative Director, I oversaw the daily creation of artwork for each of our franchises nationwide. I managed a staff of 3 designers in order to maintain brand consistency, manage quality control, uphold excellent design standards, create and maintain production schedules, and worked closely with the Publisher, Editor, Advertising Art Director and photographers.This position required excellent time management and problem-solving skills, the ability to be a team player, juggling multiple jobs with tight deadlines, and having a passion for traditional print design.I was responsible for overhauling HerLife's aging website structure, which is designed to maintain consistency in branding, yet accommodate different content for each local franchise. I designed the website in Photoshop and provided the files to a local developer, who then brought the design to life online. As of 2019 the design is still in use. Additionally, HerLife received the 2013 Media Mix Print Publication of the Year during my tenure.