Dar Yaron Trattner Email and Phone Number

• Implemented the MA system from end to end. This included all phases of selection, planning, construction and strategy, as well as tracking and establishing costumers' journeys in the system, analyze and build reports.• Defined audience segments according to business goals, characterizing complex customer journeys, analyzing data, and improving performance.• Analyzed data-based behaviors and adjusted customized commercial offers to improve business goals as frequency of buying or increasing revenue from a customer.• Gathered an in-depth understanding of the digital marketing arena in the worlds of mobile, applications and web sites.• Managed digital media campaigns, social networks, as well as influencer and marketing activities using the company's digital owned assets, including building a calendar plan adapted to the commercial promotions in yellow stores. • Managed the company's E-commerce website: yellow.co.il.• Responsible for the measurement and analysis of sales performance, managing and defining specific promotions, categories, and new products.• Conducted collaborations and identified opportunities to increase sales, uses, and strengthen loyalty.