Dara Colacchio Email & Phone Number

Amsterdam, Noord-Holland, Nl

Turning Vision into Velocity: The CPG Collective, A Sales & Marketing TeamAt The CPG Collective, we're passionate about catalyzing the success of emerging consumer packaged goods (CPG) brands. Navigating the competitive market can be challenging, especially for new brands striving to gain visibility, build brand awareness and drive sales. Our journey has been built on shared experience in-market, collaboration and results, and we're ready to empower your brand with custom solutions that deliver tangible results.The CPG Collective specializes in:- Consulting- Sales Optimization- Sales Operations Support- Shopper Marketing- Trade Show Management- Design- Digital Marketing- Social Media Marketing- Agency SupportContact: Dara@thecpgcollective.com

Lead organizations with project management, strategy, corporate event management, and planning. Taking on challenges with a solution-orientated approach, focus, and clear understanding of target results, overcoming obstacles with solution development and performance management. Responsive, cross-functional partner leveraging strong technical analytics skills to identify opportunities, plan for change and drive projects to completion.- Managed over 25 trade show experiences and 15 conferences for various clients, overseeing a team of 75 and coordinating 4 booths, 3 houses, 2 charter buses, catering services, and multiple offsite events. - Successfully organized and project-managed a trade show, delivering a new 30x40 booth with interactive elements, marketing activations, and events within 2 months, winning Exhibitor Magazine’s Sizzle Award for Integrated Program.- Implemented a presentation for sales team category reviews and organized a team of marketing, sales, and category data specialists to develop a final product for team.- Planned and executed 8 company events and 3 corporate retreats, including a company-wide meeting, retailer meeting, various teambuilding activities, holiday parties and company culture engagement. Managed and negotiated contracts and budgets.- Established best practices for HubSpot integration, optimizing CRM workflows and enhancing marketing-sales alignment.

Us

Contributed to improvement projects and assisted with gaining #1 organic baby food brand. Drove event planning, key account management, product launches, and budget planning and execution. Directed team of 2 direct reports and 6 indirect reports assisting in execution of duties. Built positive company culture.- Established sales operations department and structure, developing sales process optimization, new business development, sales leadership, and project management for collaboration and organization. - Drove communications and projects across departments, specifically for product lifecycle management of new item introduction and end-of-product life with SKU optimization process. - Orchestrated 15 semi-annual sales meetings and spearheaded 11 trade shows, from planning, organization, communication, contract negotiation to execution. - Produced events such as Company Meeting for over 100 people, multiple anniversary and company parties.- Delivered compound annual growth rate of 15% over 9-year period through onboarding new customers, selling directly to customers, providing sales team materials and data for accounts, controlling budget inactivates and offering guidance to leadership.- Served as a key influencer in transition from #4 to #1 organic baby food brand, launching hundreds of new product innovations, devising incremental sales programs, and leading SKU optimization. - Met and exceeded expectations with effectiveness and satisfaction, establishing alternative channels as a new form of everyday business, resulting in $1M in incremental sales for year 1.- Established vital process improvements and developed sales tech stack programs. Implementation of product experience management process and system. Resulting in 60% increase in correct product information being syndicated. - Aligned planning and budgeting inactivates, guiding sales leadership in maximizing spending.

Us

Developed position from scratch to assist sales team with their direct needs. - Collaborated with sales team, building price lists, organizing paperwork, managing sales data, developing presentations and new product bulletins as well as meeting planning.- Designed and built sales team and SOPs directly with SVP of Sales. - Crafted promotion from coordinator to director in less than 1 year, hiring 2 direct reports.

Stamford, Ct, Us

Constructed programs, processes, dashboards, and reporting. Led sales team of 4. - Guided sales team, providing insight and boosting in depth business acumen for stronger performance. - Led sales growth at average increase of 23% through new programs, such as implementing major demo programs with 105% sales growth under budget. - Established sales reporting, enabling sales tracking by sales team for monitoring goals, budget and strategic business agendas. - Aligned planning, forecasting, and budgeting initiatives with business objectives while developing goals and objectives to further sales.- Created and launched custom site on salesforce.com for Sales team. Developed dashboard allowing users to audit stores and track numerous sales functions.

Stamford, Ct, Us

St Louis, Missouri, Us

Advantage purchased B.I.N Sales and Marketing. Managed clients directly including 2 of top 3 highest revenue clients with all aspects of full-service sales organization. Led client information, pricing, products, and promotions.

St Louis, Missouri, Us

Formally B.I.N. Sales and Marketing Administered top sales representation in Eastern New England for largest independent natural foods broker on East Coast, in over 60 accounts. Oversaw monthly deals, new product placement and marketing promotions. Maintained core and top selling items as well as fixed mix with best-selling items. Worked with cross-functional teams and retail accounts, current and future clients.

Austin, Tx, Us

Supported regional and national marketing programs. Developed displays and coordinated cross-merchandising efforts. Collaborated with multiple stores for Marketing and Sign making teams.